How To Drive Sales During The Slow Summer Months

It's summertime and most of you know what that means...SUMMER SALES SLUMP.  While the world is outside playing, at the pool or on vacation small business owners are feeling the pain of the slow selling season.

 

On this podcast, I share with you what to work on during the slow-selling season and ways to drive sales up this summer.

You're going to walk away from this podcast knowing:

How to find creative ways to bundle your products for promotions.

How to easily get people to your website so you can get them to purchase.

Collaboration ideas.

What you can do locally to drive sales.

How to overcome overwhelm this fall.

Ideas for Black Friday and Cyber Monday sales and promotions.

So much more that you won't want to miss out on.

Listen to the podcast here to learn what to work on and how to drive sales this slow summer selling season. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

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7 Most Common Mistakes Product-Based Businesses Make And How To Avoid Them

I have worked with a lot of product-based business owners over the years both one-to-one and in a group setting.  I continue to hear the same problems over and over again.  I am sharing the top seven mistakes I see product-based business owners make on the Product Biz Made Easy Podcast, so you won't make them.  

You'll walk away from this podcast knowing.

1- How to price your products so you always have a healthy gross margin.

2- Why you need to be strategic about when you launch new products and when to reach out to buyers about specific seasonal products.

3- Why the riches are in the niches.

4- The three things your customers need to know within 6-8 seconds of hitting your website. 

5- Why you should start planning your promotions.

6- How not knowing your numbers is killing your business.

7- Why you have to have promotions.

Listen to the podcasts here so you don't make the mistakes we talk about in the podcast.  

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PODCAST: How To Buy Products Wholesale To Sell Retail

 

How do I find products at a wholesale price that I can retail or sell in my Instagram or online shop?  This is a question that I have received so many times that I dedicated an entire episode to answering this question.   

Today on the podcast, I share with you what tradeshows to attend to find everything from candles, bath and body products, apparel, housewares, hardware, jewelry, and more.  We even talk about how to buy in China.

I share pro tips you don't want to miss out on all about margins, industry trends, and why having a cohesive product line is so important.

Learn all about Print On Demand and how it works as well as what you need to get started.

We also talk all about Private Label and Drop Shipping.  

Listen to the podcast on my website here, Apple Podcasts here, Google Play, Stitcher here.

Resources mentioned in the show.

Atlanta Gift Show, Dallas Gift Show, LA Gift Show, Las Vegas Gift Show,...

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PODCAST: From Start Up To A Million Dollar Company in Under 5 Years.

 

I am thrilled to introduce you to Brandon Love, CEO of Crumbleco.com.  Brandon is a 23-year-old CEO that has gone from startup to a million dollar business in under five years.

Today on the podcast Brandon shares:

How he started Crumbleco.com and what motivated him to keep it going when things were tough.

How he uses trends and the blue ocean strategy as well as data to make products that fly off the shelf.

How he uses Facebook groups to build a community that gobbles up his wax the minute he posts his products online. 

How he has double the average eCommerce order size and so much more.

Listen on iTunes here or on iTunes here, Stitcher here.

Make sure you join our Facebook Group Product Biz Made Easy here.

 

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PODCAST: How To Land A Big Box Retailer

 

I get asked a lot about how to land a big box retailer since I've sold my products to so many large retailers. 

We all dream about it and envision our products on a retailers shelf.  Today I'm going to share with you what I learned doing it and what it really takes to sell to big-box retail stores.

The only three things a retail buyer cares about.

I'll share all about why you need to know your unique selling proposition inside/out and be ready for questions about it. 

What the financial obligations will be if you sell to large retailers.

What the gross margin is those big-box retailers will expect to get when you sell to them.

What EDI is and why you need it to sell to large retailers.

How you can avoid getting chargebacks.

Why shipping to a large retailer can be a sticky situation if you don't have proper processes in place.

How far ahead a big box retailer buys for.

How to perfect your pitch to the retail buyer and so much more.

I hope you'll join us and...

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PODCAST: How to Use Giveaways To Drive Sales and Scale Your Product-Based Business

I am so excited to introduce you to Lucy Splichal.  She is a Co-Founder of Cheeky Physique.

I had the privilege of interviewing Lucy on the Product Biz Made Easy Podcast.  She and her partner have been able to grow their product-based business to six-figures in the first year.

In the interview, you will learn all about:

How they were able to grow so quickly.  They have sold to thousands of customer in over 40 countries.

How they use tradeshows to scale their wholesale sales.

How they found their first wholesale sales rep.

How they found a large International distributor.

What social media platforms perform the best for them.

How Amazon has given them visibility and exposure for sales on their own website.

How pulling the trigger on hiring a PR firm paid off.

How giveaways helped them re-engage their list and increase conversions.  

How they were able to increase their list by 560 with one giveaway and the acquisition cost was only 25 cents and so much...

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PODCAST: How To Quit Your 9-5 And Scale A Product Based Business

I am so excited to introduce you to Annie White Brown.  She is the CEO of Natural Annie Essentials. 

I had the privilege of interviewing Annie on the Product Biz Made Easy Podcast.  She was able to quit her 9-5 this year and start working full time in her business.  We talk about the following on today's podcast:

How pop up shops helped her grow.

How she uses Instagram and Instagram Stories to grow her business.

Where most of her sales come from.

How she sells wholesale and finds new customers and so much more.

Annie's website:  naturalannieessentials.com

Instagram: @naturalannieessentials

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PODCAST: How To Scale A Product-Based Business Using Instagram with Kalyn Chandler

 

I am so excited to introduce you to Kalyn Johnson Chandler.  She is the CEO of Effie's Paper, Stationery, and WhatNots. 

I had the privilege of interviewing Kalyn on the Product Biz Made Easy Podcast.  She has had a lot of success scaling her business with Instagram.  She shared so much wisdom as well as several tips and hacks that you can use in your product-based business.  Learn all about the following on this podcast:

Why and how she uses Instagram as her primary social media platform.

How she uses an editorial calendar to plan her content.

What platforms she is selling her products on.

How she gets all the photos for her Instagram feed.

How she uses giveaways to grow her following.

How she finds people to do her collaborations with.

How she finds wholesale accounts, showrooms, and sales reps.

Find Kalyn's business Effies Paper, Stationery, and WhatNot here:

Website  www.effiespaper.com

Instagram ...

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Why Your Business Should Be On Pinterest

Is your business on Pinterest? 
 
Well if it's not, it should be. Today, we're talking about reasons why your business should be on Pinterest.  

When it comes to Pinterest, there's a lot of misconceptions. 
 
Only women are on Pinterest.  That's not true. There's a lot of men on Pinterest, and more and more getting on every day. 
 
People only pin food things, and wedding content, and girl stuff.  That's not true either. There are all sorts of businesses on Pinterest that appeal to both men and women. 
 
My target audience isn't on Pinterest. Yeah, guess what? They are. Just about every business model is on Pinterest. 
 
Another thing I hear all the time is, "I don't have time for another social network." Well, you need to take time for this one. The user base of Pinterest is growing so fast. Right now, there are 150 million users with over a billion boards on Pinterest. That is something you don't want to miss...

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How To Find Sales Reps And How They Work

The quickest way to scale your product-based business is to sell wholesale.  Rather than try to increase the number of customers you sell an individual product to, you sell a large number of items to a handful of wholesale buyers.  The best way to find new wholesale customers is through sales reps.

All about Sales Reps and they work.


Sales reps present merchandise for the lines they represent.  They work out of a showroom, or they travel within the territory they cover.  They will have exclusive sales rights in the area that you agree to in the contract.  If sales reps are not successful with your products, they will not continue to sell them.  The reps are paid strictly by commission so they tend to show the retailers lines that will sell well, so they get re-orders.

Sales reps take orders and then forward the orders to the manufacturer who then ships the order.

Sales reps require free samples and marketing materials to help them sell your...

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