Sales, Marketing and Strategy for Product-Based Businesses, B2C & B2B

Episode 50 - Day 5 of 30 Days To More Sales - How to Turn First Time Buyers Into Repeat Customers Sep 15, 2026

She Thought She Needed More Traffic. She Didn’t.

One business owner came into our conversation already knowing what she thought she needed.

More traffic.

More people on the we

...

Episode 49 - Day 4 of 30 Day To More Sales - How to Create a Monthly Product Promotion Plan That Drives Sales Sep 15, 2026

How to Build a Monthly Product Promotion Plan

At 4:17 on a Friday afternoon, a slow sales report can turn a perfectly reasonable business owner into a one-woman emergency

...

Episode 48 - Day 3 of 30 Days To More Sales - How to Choose the Product That Should Lead Your Marketing Sep 14, 2026

Stop Creating New Products — Sell What You Already Have

In one of our product businesses, we had built a pretty full catalog.

We had different products, different versions,

...

Episode 47 - Day 2 of 30 Days to More Sales: Why Relying on One Sales Channel Is Risky for Product Businesses Sep 14, 2026

Why One Platform Is Keeping Your Business Stuck

Not long ago, sales for one of our product lines on a marketplace dropped by about half.

Half.

That gets your attention pretty

...

Episode 46 - I'm Back, But I Never Stopped Building 30 days to more sales Sep 13, 2026

People probably assumed I stopped podcasting because I stepped away from business.

The truth is exactly the opposite.

I stopped podcasting because I got pulled deeper int

...

Need Another You? AI Might Be the Closest Thing. ai Jun 02, 2026

A few weeks ago, I was talking to one of my coaching clients.

Like many entrepreneurs, she's wearing about ten hats.

She's the CEO.

The marketing department.

The product development team.

The cus...

How to Know Which Channel to Add Next (Without Guessing) Feb 25, 2026

Let me tell you where most product-based businesses go wrong when they start thinking about growth.

They ask:

“What channel should I add next?”

Should we try TikTok?
Retail?
Google ads?
Wholesale?
W...

The Omni-Channel Flywheel: How Smart Brands Make Growth Compound Feb 24, 2026

Let’s talk about something most product-based businesses don’t realize until much later:

Growth isn’t supposed to feel like starting over every month.

But for many sellers, it does.

You run ads.
You...

The Real Reason Product-Based Businesses Hit a Growth Ceiling Feb 23, 2026

At some point, almost every product-based business hits a wall.

Sales are happening.

You’re working hard.

You’re doing all the things you’re supposed to do.

And yet…

Growth slows down.

Or worse...

The Numbers Amazon Sellers MUST Know Before Scaling Feb 20, 2026

Let me say something that might sound blunt.

Most Amazon sellers don’t have a traffic problem.

They don’t have a product problem either.

They have a numbers problem.

I can’t tell you how many tim...

The Traffic Problem: Why Most Amazon Sellers Depend Too Much on Ads Feb 19, 2026

Let’s talk about the elephant in the room.

Most Amazon sellers are addicted to ads.

And I don’t mean that in a bad way, I mean they’ve been trained to believe ads are the only way to grow.

When ...

The Email Strategy Amazon Sellers Ignore (And Why It’s Costing Them Money) email marketing omnichannel Feb 18, 2026

Let me say something that surprises most Amazon sellers:

Your biggest missed opportunity probably isn’t ads.

It’s email.

I know, Amazon doesn’t give you customer emails, so most sellers assume e...

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