Numbers You Need To Know And Watch In Your Business To Be Successful

The most successful product-based businesses are metrics obsessed.  You can't manage something that you don't measure.  If you can't measure something, you have little chance of improving it.

To grow your business, you need to focus on two areas.

1-  Setting the right key performance indications, also known as KPI's and then tracking their metrics.

2-  Make sure that you have an analytics system in place to measure all these metrics as accurately as possible.

Today on the Product Biz Made Easy Podcast, we are talking about numbers you need to know and watch in your business.  Listen here.

Download the FREE tracker here to record and manage your sales.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and...

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Five Reasons Why You Are Not Getting More Online Sales

 

 Today on the podcast, I give you five reasons you are not getting more online sales.

The number one reason is your messaging isn't clear enough.  People have to know as soon as they hit your website what your product is, what it does, and why they need it.  I'll walk you through examples of how to structure your copy, so people are clear on what you sell. 

I'll also share four more things you can do to get more sales,  you can listen here.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

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Six Lessons I Learned Building A 20+ Million Dollar Business

Today on the podcast I take you back in time and share my startup story of the business I started, ran for 16 years and sold a few years ago.

I learned a lot of lessons along the way while I was growing my business to over 20+ million dollars a year in sales.  I'm sharing six lessons that I learned that helped me be able to find the right mentors and scale my business.  

Listen to today's podcast here. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

 

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What To Do When You Get A Bad Review

Have you ever had a bad review from a customer?  I don't know about you but when I am going to purchase something I always look at the bad reviews as well as good reviews. I like to know why people didn't like the product. 

Today on the Product Biz Made Easy Podcast I share with you a bad review that we received recently on our odor eliminating eCommerce website and how we handled it.

I also share with you some tips on how to take the feedback and turn it into a positive thing to help grow your sales.  Listen here

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

 

 

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How He Started And Scaled His 90X Planner Business To Mid-Six Figures with ALoN David

 

This week on the Product Biz Made Easy Podcast, I talked to ALoN David, the CEO of 90X Goal Planner.  I was super excited to bring this episode to you because I am a 90X planner user myself.  The planner has helped me accomplish many goals, including getting this podcast launched.

In this episode, you will learn how ALoN went from a photographer to multiple six-figure business owner and on the way to a seven-figure product-based business owner as well as:

  • How he found a manufacturer to print his planner in China without ever going to China.
  • How he builds his email list and markets his planners.
  • How he uses Facebook Ads and promotions he runs to drive sales.
  • How he uses handwritten notes to drive customer love.
  • How he uses collaborations to scale his business.
  • How he is diversifying into digital products.
  • Why customer service is so important to him.
  • Why he didn't wait until things were perfect to launch.
  • How and why he outsources everything.
  • Why he only advertises...
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How To Drive Sales During The Slow Summer Months

It's summertime and most of you know what that means...SUMMER SALES SLUMP.  While the world is outside playing, at the pool or on vacation small business owners are feeling the pain of the slow selling season.

 

On this podcast, I share with you what to work on during the slow-selling season and ways to drive sales up this summer.

You're going to walk away from this podcast knowing:

How to find creative ways to bundle your products for promotions.

How to easily get people to your website so you can get them to purchase.

Collaboration ideas.

What you can do locally to drive sales.

How to overcome overwhelm this fall.

Ideas for Black Friday and Cyber Monday sales and promotions.

So much more that you won't want to miss out on.

Listen to the podcast here to learn what to work on and how to drive sales this slow summer selling season. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast...

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7 Most Common Mistakes Product-Based Businesses Make And How To Avoid Them

I have worked with a lot of product-based business owners over the years both one-to-one and in a group setting.  I continue to hear the same problems over and over again.  I am sharing the top seven mistakes I see product-based business owners make on the Product Biz Made Easy Podcast, so you won't make them.  

You'll walk away from this podcast knowing.

1- How to price your products so you always have a healthy gross margin.

2- Why you need to be strategic about when you launch new products and when to reach out to buyers about specific seasonal products.

3- Why the riches are in the niches.

4- The three things your customers need to know within 6-8 seconds of hitting your website. 

5- Why you should start planning your promotions.

6- How not knowing your numbers is killing your business.

7- Why you have to have promotions.

Listen to the podcasts here so you don't make the mistakes we talk about in the podcast.  

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Six Reasons Why Eight Out Of Ten Businesses Fail


Did you know only half of the businesses that start will make it five years?

And only one-third of those that make it five years make it to 10 years.

Today we're talking all about why businesses fail, and how you can make sure that this doesn't happen 
to you.   

One of the top reasons businesses fail is they have a complete lack of a unique selling proposition. 

What is a unique selling proposition? It is what sets you apart from the competitors. How do you run your business in such a unique way that you're different from the competitors, or how are your products different? You want to be thinking about this because this is one of the most important things for you to do to make your competition irrelevant. If you don't have a unique selling proposition, then you're just a me-too and part of the pack. You want to be figuring that out so that you can separate yourself from the competition.  I did a webinar on this, Blueprint To Building A Product Brand That...

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