PODCAST: How to Use Giveaways To Drive Sales and Scale Your Product-Based Business

I am so excited to introduce you to Lucy Splichal.  She is a Co-Founder of Cheeky Physique.

I had the privilege of interviewing Lucy on the Product Biz Made Easy Podcast.  She and her partner have been able to grow their product-based business to six-figures in the first year.

In the interview, you will learn all about:

How they were able to grow so quickly.  They have sold to thousands of customer in over 40 countries.

How they use tradeshows to scale their wholesale sales.

How they found their first wholesale sales rep.

How they found a large International distributor.

What social media platforms perform the best for them.

How Amazon has given them visibility and exposure for sales on their own website.

How pulling the trigger on hiring a PR firm paid off.

How giveaways helped them re-engage their list and increase conversions.  

How they were able to increase their list by 560 with one giveaway and the acquisition cost was only 25 cents and so much...

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How To Increase Your Sales Online

You got great products.  You've taken photos and completed great product descriptions for your online store.  You've launched your website to the world and you're waiting for all those sales to come flooding in....right?

News flash...sales don't come flooding in.  The average conversion rate for eCommerce shops is between 1-3% of traffic.  It takes work!

Here are a few ways tips to increase your sales online.

1.  Increase Online Sales By Offering Multiple Payment Options

Okay, so your business takes credit cards.  What about PayPal?  Apple Pay? Google Wallet?

Our customers have so many choices these days we need to make paying with us as easy as possible.  By offering more payment options including the newer, popular mobile options you're making it easier for prospects to give you their money. 

2.  Increase Online Sales By Reducing Shopping Cart Abandonment

More than 70% of eCommerce shopping carts are abandoned by shoppers before they...

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Why You Need Your Own Website.

Do you sell your products on Etsy, Amazon, or eBay? Maybe even Zazzle, Redbubble, or Society6? Well, today we're talking all about why you need a website, and if you're serious about your product based business, you're going to want one. Today I am sharing with you eleven reasons why you need a website.

People take you seriously if you have a website.
 
It means you're a real business with a real brand. You can have your own storefront, people can go directly to your business name, and they can find out all about you in one place, as well as your products,  are right there and easy to buy.
 
You're building your brand, not someone else's. 
 
When you're selling on Amazon or Etsy or another platform, all the traffic and all the business that you're giving them, you're building their brand, not your brand. It's essential that you're making your brand for longevity and health of your business.
 
You keep control of your business, and you can't get shut down. ...

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