Sales, Marketing and Strategy for Product-Based Businesses, B2C & B2B

Episode 73 - Day 29 of 30 Day To More Sales - Can You Afford Ads? Calculate Your Break-Even ROAS Oct 09, 2026

Yesterday, we talked about an ad that looked profitable until we followed the money.

Today, we’re taking that one step further.

Because once you know an ad is profitable, the

...

Episode 72 - Day 28 of 30 Days To More Sales - The Ad That Looked Profitable Until We Followed the Money Oct 07, 2026

An ad can look great inside your ad account and still not be doing much for your business.

That’s what makes this one tricky.

You open Meta, Google, Amazon, TikTok, wherever you

...

Episode 70 - Day 26 of 30 Days To More Sales - Why Customers Leave a Full Cart Behind Oct 06, 2026

She wanted the product.

She chose it.

She picked the size or version.

She put it in her cart.

And then she left.

That customer is giving you a very different clue than so

...

Episode 71 - Day 27 of 30 Days To More Sales - The Bundle That Raised Order Value Without Another Customer Oct 06, 2026

You do not always need more customers to make more money.

Sometimes you need to give the customer who is already shopping a good reason to buy a little more.

That sounds

...

Episode 69 - Day 25 of 30 Days To More Sales - The Customer You Paid to Reach - And Then Lost Oct 05, 2026

You paid for the click.

But did that customer ever make it to the order?

I’ve seen this happen in our own businesses more than once.

A paid campaign is running.

People are

...

Episode 68 - Day 24 of 30 Days To More Sales - Where Should Your Next 100 Customers Come From? Oct 04, 2026

If I asked you where your next 100 customers are coming from, would your answer be a plan?

Or would it be a list of every place you sell?

Amazon.

Shopify.

Walmart.com.

TikTok Shop.

Etsy.

Wh...

Episode 67 - Day 23 of 30 Days To More Sales - We Kept Rebuilding the Same Work Every Week Oct 04, 2026

If a job happens every week, but you still have to remember every step, answer the same questions, and hunt down the same links, you don’t have a repeating job.

You have a rec

...

Episode 66 - Day 22 of 30 Days To More Sales - Decide What Only You Should Be Doing Oct 03, 2026

Your business could be trained to wait for you.

Wait for you to approve it.

Wait for you to answer it.

Wait for you to fix it.

Wait for you to make a decision somebody

...

Episode 65 - Day 21 of 30 Days To More Sales - Build Your Weekly CEO Hour Oct 02, 2026

Your week does not need another to-do list.

It needs a meeting with the owner.

Not the person answering email.

Not the person checking orders.

Not the person trying to figu

...

Episode 64 - Day 20 of 30 Days To More Sales - Know the Monthly Sales Number Your Business Has to Hit Oct 01, 2026

You can hit your sales goal and still have a month that doesn’t pay you what you expected.

I know because we’ve done it.

The team hit the number.

The sales report looked go

...

Episode 63 - Day 19 of 30 Days to More Sales - Find the Cash Hiding in Your Inventory Sep 30, 2026

The money missing from your bank account could be sitting three feet away from you in a cardboard box.

Inventory is money wearing a barcode.

And some of it has been wearing t

...

Episode 62 - Day 18 of 30 Days To More Sales - Which Products Actually Make You Money? Sep 29, 2026

Which Products Actually Make You Money?

Your bestseller may be the product keeping everybody busiest, not the product making the business the most money.

That’s a hard sentence

...

Show Notes

Never Miss An Episode