What It Takes To Build A Million-Dollar Brand And How To Do It.

I've had a lot of clients tell me they want to build a million-dollar business, so I figure a lot of my readers/listeners would want to know as well.

Today on the Product Biz Made Easy Podcast, I break down how many units you need to sell each day to have a million-dollar business.

You'll also walk away from this podcast knowing:

Why you need to build a brand that lasts to hit a million dollars.

Why your brand is so much more than just a logo.

Why your brand story is important.

How building your brand around a unique selling proposition helps eliminate the competition and so much more. Listen here.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where...

Continue Reading...

6 Ways To Get Sales Without Ads When You Don't Have A Marketing Budget

I get asked a lot by clients how they can grow sales without a big marketing budget.  Today on the Product Biz Made Easy Podcast, I'm sharing six things you can do to market your business without a big ad budget.  Click the link above to listen or hop on over to Apple Podcast or wherever you listen to podcasts.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

Continue Reading...

How A Love For Art Turned Into A Large Profitable Business with Rongrong Devoe

 

I am so excited to introduce you to Rongrong Devoe this week.  She is a fashion illustrator and has turned her love of art into a profitable product-based business.  She was born and raised in China and came to the USA to study.  She has clients such as Channel, Louis Vuitton, Neiman Marcus, Giorgio Armani and more.  She shared her story here on the Product Biz Made Easy Podcast. 

You will learn how she was able to land Maybelline as a client by hustling and working for free to get noticed. You'll also hear how her one opportunity with Maybelline opened many other doors with larger accounts for her.

You will learn how she was able to find and land licensing agreements into big-box retail stores.

You'll also learn what social media platform brings her the most traffic and getting her noticed by big brands.

Learn how she markets her products and who her dream client is that she hasn't landed yet. You'll learn how she uses email marketing to build her...

Continue Reading...

Six Lessons I Learned Building A 20+ Million Dollar Business

Today on the podcast I take you back in time and share my startup story of the business I started, ran for 16 years and sold a few years ago.

I learned a lot of lessons along the way while I was growing my business to over 20+ million dollars a year in sales.  I'm sharing six lessons that I learned that helped me be able to find the right mentors and scale my business.  

Listen to today's podcast here. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

 

Continue Reading...

How To Grow A Profitable Handmade Product-Based Business with Alex Boxall

I'm thrilled to introduce you to Alex Boxall from Alex Kathlyn Accessories.  She has a beautiful handmade jewelry business that she started five years ago rather than finding a job in a small town.  She has been able to grow her love of jewelry into a  profitable product-based business.

On this podcast, she shares with us:

Why she uses gemstones in her jewelry.

How she was able to get her sales momentum going.

Why she moved from Etsy to Shopify and why she primarily sells on her own website now.

What her sales channels are.

Alex also shares her pivots and changes in her business in the last five years, including having a baby last year. 

What she wishes she would have known and done before she had her baby.

Systems and automation that she thinks are important for product-based businesses.

What she does to consistently build her email list each month and so much more.

You can find Alex at Alex Kathlyn Accessories.

She is on Instagram ...

Continue Reading...

How To Market Your Online Shop or Store Other Than Social Media

I'm so excited to introduce you to Kathy Cruz, the owner of Savvy Shopkeeper.  Today on the podcast, we are talking about how to market your online shop or retail store without using social media.  Often shop owners think they can make a few posts on social media, and the sales will flow in automatically.  If you've been in business for a while, you know this isn't the truth.  You have to be very intentional with marketing tactics to drive traffic and sales.

Today on the Product Biz Made Easy podcast Kathy Cruz from The Savvy Shopkeeper shares with us nine ways to market your business that isn't social media.  There are a lot of wonderful things you can do here, so I hope you'll stick around and listen.

Listen to today's podcast here. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the...

Continue Reading...

Three Marketing Ideas To Increase Your Holiday Sales

The holidays are around the corner whether we like it or not.  Now is the time to plan so you aren't running around all stressed out the week of Black Friday.

Today on the podcast I share three ideas I used in my business that work every time to increase sales.  You have to plan ahead to execute these ideas successful though.  Make sure you listen to this episode to learn: 

How to host a Friends and Family Event.

How to offer a gift with purchase and why you should do it.

Why bundle packs raise your average sale price and so much more.

Listen to today's podcast here. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the...

Continue Reading...

How To Design Your Products Around The Trends

One of the things that helped my candle business be so successful was designing my products around the trends.  I spent a lot of my time watching trends both in fashion and in home decor.

Have you ever wondered how all the retailers know what the trends are?  You walk the mall and see all the same colors in the windows?  Well, it doesn't happen by accident.  If you have a product-based business and you wait until you see trends at retail it is too late to make products with those trends.  By the time you get products made, new trends will be out.


The bigger my business got the more time I spent studying trends.  I always wanted to make sure that my products were on-trend while the trends were hot.  It was especially important for me to be on-trend in a down economy.  While people were tight on funds they wouldn't buy new furniture, get new carpet or paint.  They would, however, buy a new pillow, a rug or a candle to shake up the room and...

Continue Reading...

7 Ways To Get Your Product Brand To Be More Visible Online

Today on the podcast we talked about how to get your product brand more visible online.  You'll walk away from this episode knowing:

Why you need your own website.

Examples of brands that are branding right and consistently.

Simple SEO example of how to get started and so much more.

Listen here for today's podcast.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

 

Continue Reading...

From Handmade Hobby To Selling To Big Box Retailers Without Sales Reps.

I'm so excited to introduce you to Alyssa Thomas.  She is the owner and founder of Penguin and Fish.  She has a fascinating story about how she took a hobby and her love for crafts and turned it into a business that sells to retailers, big and small as well as online.

You'll walk away from this podcast knowing:

How Alyssa was able to take her love for crafts and embroidery and build a business out of it.

How she decided to do her first tradeshow and how it introduced her into the world of selling to boutiques and other stores.

How she was able to fill her orders.

How she markets her business now that she isn't doing trade shows anymore.

How she decided to go all-in with one product.

Why she decided to try to get a big-box retailer to buy her products.

How she was able to get into her first big-box retailer store without the help of sales reps.

How she set up her email sequences and autoresponders to help grow her customer base and so much more.

Listen here for...

Continue Reading...
1 2 3 4 5
Close

50% Complete

Ready to grow your product-based business?

Join other like-minded biz owners and get access to my FREE library of tutorials, tips, and blueprints for launching, growing and scaling your product-based business.