From Handmade Hobby To Selling To Big Box Retailers Without Sales Reps.

I'm so excited to introduce you to Alyssa Thomas.  She is the owner and founder of Penguin and Fish.  She has a fascinating story about how she took a hobby and her love for crafts and turned it into a business that sells to retailers, big and small as well as online.

You'll walk away from this podcast knowing:

How Alyssa was able to take her love for crafts and embroidery and build a business out of it.

How she decided to do her first tradeshow and how it introduced her into the world of selling to boutiques and other stores.

How she was able to fill her orders.

How she markets her business now that she isn't doing trade shows anymore.

How she decided to go all-in with one product.

Why she decided to try to get a big-box retailer to buy her products.

How she was able to get into her first big-box retailer store without the help of sales reps.

How she set up her email sequences and autoresponders to help grow her customer base and so much more.

Listen here for...

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Case Study: My Trade Show Was A Flop, Now What?

 

Annie White-Brown owner of Annie's Natural Essentials is just back from a trade show in NYC.  As you can imagine a trade show in New York is very expensive to do.  Can you even believe how upset she was not to write even ONE order?  Her show was a bust, and we are dissecting it to find out why.

 Annie is a real gem for coming on the Product Biz Made Easy Podcast and sharing all the good, the bad, and the ugly that comes with running a product-based business.

You'll walk away from this show knowing:

Why the location of your booth is a critical factor when deciding if you want to do a trade show.

Why your booth setup is essential.

Where you should place your products, so people aren't afraid to walk in your booth.

Why you need to have programs and Point of Purchase displays that making buying easy for the buyer.

Why follow up is so vital after trade shows and so much more.

Listen here for today's podcast.

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Q & A - Do Product-Based Businesses Really Need To Blog To Grow?

Today on Q & A Sarah asks if she really needs to blog to grow her product-based business.

Today you'll hear:

Why I believe product-based businesses should blog and why.

Suggestions to make it easier to come up with content ideas if you own a product-based business.

If you have a question you want me to answer please send it to [email protected] and I'll answer it on the podcast.

Listen here for today's podcast.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

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What To Do When You Get A Bad Review

Have you ever had a bad review from a customer?  I don't know about you but when I am going to purchase something I always look at the bad reviews as well as good reviews. I like to know why people didn't like the product. 

Today on the Product Biz Made Easy Podcast I share with you a bad review that we received recently on our odor eliminating eCommerce website and how we handled it.

I also share with you some tips on how to take the feedback and turn it into a positive thing to help grow your sales.  Listen here

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

 

 

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How To Use Video For Brand Visibility And Overcome Fear Doing It

 

I can't wait for you to meet Holly Gillen today on the podcast.  She is the CEO of Holly G Studios, and she is a rock star video creator.  She teaches that business video needs a plan, a purpose, a system, and a strategy, and she shares it all today.

You'll learn how to overcome the fear of using video in your marketing.

You'll go from confused to confident on both sides of the camera.

Why business video needs a plan, a purpose, and a strategy.

Why you shouldn't use "I don't have a camera" as an excuse for not making videos for your business.

How to choose a platform to post your videos on and so much more.  Listen here

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your...

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How To Get More Customers To Your eCommerce Shop

There are only three ways to increase your revenue.

1. Get more customers

2. Raise your prices.

3. Sell more products to your existing customers.

Today on the podcast I'm sharing with you how to get more customers.

You'll learn:

How to find more customers.

Why sales cure everything.

The fastest ways to drive traffic to your website.

How many places you should be putting your opt-in.

How to promote your opt-in.

Where to promote your opt-in and more.  Listen here

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

 

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How To Scale Your Biz With FREE PR In Your Local Market with Hayley Sohn

I'm thrilled to have Hayley Sohn on the Product Biz Made Easy Podcast.  She is the owner and CEO of Basically It Meals.  Hayley is scaling her business using FREE PR locally.  You will walk away from this episode knowing:

How she has been able to scale locally.

How she took her friend's pain and turned it into a business.

Why planning is so important.

How she started without a website.

Why you can't rely on just word of mouth.

How networking has helped grow her business.

How she has used social media and text messaging to grow her business.

How she has been able to get so much local press.

You'll learn about cold calling.

How serving the press as a client has helped her grow.

How to pitch your products to editors.

Why slow news days are your friend and so much more.  Listen here

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play...

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How To DIY Your SEO For More FREE Organic Traffic with Michelle Martello

I am so excited to introduce you to Michelle Martello on the Product Biz Made Easy Podcast.  Michelle is the owner of Minima Designs.   I met Michelle through Marie Forleo.  Michelle and I are both mentors for Marie Forleo's B-School.  Marie has dubbed Michelle "Smartello" since she is so smart and tech-savvy.  Michelle shared so much you won't want to miss this episode:

Walk away, knowing:

Why you need redundancy in your business.

What platforms are best for eCommerce and why.

How to get FREE organic traffic to your website with DIY SEO.

How often you should be blogging and why cornerstone content matters.

Powerful tips on how to pick keywords for better SEO and where to find phrases people are searching for.  

How to get started creating passive income products to add another revenue stream to your business and so much more.

Listen to Product Biz Made Easy here.

You can find Michelle at https://minimadesigns.com or on...

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How To Find, Pay and Manage Sales Reps and Why You Should Use Them To Scale Wholesale

The quickest way to scale your product-based business is to sell wholesale.  Rather than try to increase the number of customers you sell an individual product to, you sell a large number of items to a handful of wholesale buyers.  The best way to find new wholesale customers is through sales reps.

Today on the podcast I share with you:

Why you should use sales reps to scale at wholesale.

How to find sales reps.

How much you should pay sales reps.

What samples you need to provide sales reps and so much more.

Click the like above to listen or jump on over to wherever you listen to podcasts. 

Are you ready to start selling wholesale?  Listen here.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me ...

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Ask Yourself These 8 Questions Before You Start Selling Wholesale

 I get asked all the time, "what is the quickest way to scale my product-based business?"

My answer is always "to sell wholesale."

However, not everybody is ready to sell wholesale.  Today on the podcast I'm giving you a list of eight questions to ask yourself to see if you are ready to sell wholesale.

Click the like above to listen or jump on over to wherever you listen to podcasts. 

Are you ready to start selling wholesale?  Listen here.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

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