Becky J. Anderson

 I get asked all the time, "what is the quickest way to scale my product-based business?"

My answer is always "to sell wholesale."

However, not everybody is ready to sell wholesale.  Today on the podcast I'm giving you a list of eight questions to ask yourself to see if you are ready to sell wholesale.

Click the like above to listen or jump on over to wherever you listen to podcasts. 

Are you ready to start selling wholesale?  Listen here.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

Welcome to this Quick Tip episode.

This is where I share a Quick Tip or Tweak you can make in your business to drive your sale up each week on the Product Biz Made Easy Podcast.

Click the like above to listen or jump on over to wherever you listen to podcasts then go make the changes you need to.  

This quick tip really does work if you implement it.  Listen here.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

I'm so excited to introduce you to Gila Kurtz on the Product Biz Made Easy Podcast.  Gila is the co-founder along with her husband Jon of Dog Is Good.  She shares with us how they were able to scale their business to multiple millions using pop up shops as a key initiative. 

Gila's brand is a lifestyle brand that caters to the human-dog lover at the other end of the leash.  You don't want to miss this episode, there is so much wisdom in it on how to scale your product-based business.

You will walk away from this episode knowing:

How wholesale has helped them increase their sales.

How they sell to the end consumer with events, eCommerce and licensing.

How tradeshows helped Dog Is Good to find new buyers and what tradeshows they attend.

Gila shares the exact script she uses when talking to buyers and potential stores so that cold calling is not so scary. Gila's script is GOLDEN and you won't want to miss it.

Discover one of the biggest challenges that retailers...

This week on the Product Biz Made Easy Podcast, I talked to ALoN David, the CEO of 90X Goal Planner.  I was super excited to bring this episode to you because I am a 90X planner user myself.  The planner has helped me accomplish many goals, including getting this podcast launched.

In this episode, you will learn how ALoN went from a photographer to multiple six-figure business owner and on the way to a seven-figure product-based business owner as well as:

• How he found a manufacturer to print his planner in China without ever going to China.
• How he builds his email list and markets his planners.
• How he uses Facebook Ads and promotions he runs to drive sales.
• How he uses handwritten notes to drive customer love.
• How he uses collaborations to scale his business.
• How he is diversifying into digital products.
• Why customer service is so important to him.
• Why he didn't wait until things were perfect to launch.
• How and why he outsources everything.
• Why he only advertises...

A question I get asked over and over by clients is, "how can I find my ideal customer?

On this podcast episode, I share three hacks I use to find ideal customers for my clients.  

You're going to walk away knowing:

Where to look to find out where your ideal customers are hanging out.

What pages to target for Facebook Ads that your ideal customers are frequently searching.

What keywords to use in your ads.

What phrases to use in your ads that will get your customers attention.

How to spy on your competitors, plus a lot more.  

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our...

I'm thrilled to introduce you to Stephanie Maslow Blackman. She is the owner and founder of a handcrafted jewelry company Metalicious based in New York City.  She uses only ethically sourced gemstones and recycled silver and gold.  

Stephanie has been able to turn her hobby into a multiple six-figure business.  She is sharing all about how she was able to do that on the Product Biz Made Easy Podcast.

You will learn all about how she found her unique selling proposition to set her business up for success to scale.

How she has expanded beyond Etsy and now has multiple sales buckets.

What social media platforms work best for her business and how she uses them.

How to work with bloggers and influencers.

How she has pivoted her business over the years.

Why she treats her business like a real business and how it has helped her scale.

How she has been able to maintain good pricing and margins behind a handmade business in New York City.

How she stays so consistent...

I dedicated a podcast episode all about consignment because I am frequently asked by clients if they should sell consignment to retail shops.  This question typically comes from newer businesses as they're trying to expand their avenues of distribution or their sales channels.  

What is consignment?  Essentially you're lending your product to a retailer. You don't have to run the risk of rent, overhead, labor, and salaries with consignment.

If you want to sell consignment, there are some pros and cons. I want to review them with you, and some things that you want to watch out for. 

Some of the pros of selling consignment:

You get new accounts.

You don't have to worry about overhead.

Some of the cons of selling consignment:

 You run the risk of getting the product returned to you.

 You run the risk of not getting paid.

I have a list of five things to watch out for if you're considering consignment. 

The first thing I want you to think...

It's summertime and most of you know what that means...SUMMER SALES SLUMP.  While the world is outside playing, at the pool or on vacation small business owners are feeling the pain of the slow selling season.

On this podcast, I share with you what to work on during the slow-selling season and ways to drive sales up this summer.

You're going to walk away from this podcast knowing:

How to find creative ways to bundle your products for promotions.

How to easily get people to your website so you can get them to purchase.

Collaboration ideas.

What you can do locally to drive sales.

How to overcome overwhelm this fall.

Ideas for Black Friday and Cyber Monday sales and promotions.

So much more that you won't want to miss out on.

Listen to the podcast here to learn what to work on and how to drive sales this slow summer selling season. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast...

I have worked with a lot of product-based business owners over the years both one-to-one and in a group setting.  I continue to hear the same problems over and over again.  I am sharing the top seven mistakes I see product-based business owners make on the Product Biz Made Easy Podcast, so you won't make them.  

You'll walk away from this podcast knowing.

1- How to price your products so you always have a healthy gross margin.

2- Why you need to be strategic about when you launch new products and when to reach out to buyers about specific seasonal products.

3- Why the riches are in the niches.

4- The three things your customers need to know within 6-8 seconds of hitting your website. 

5- Why you should start planning your promotions.

6- How not knowing your numbers is killing your business.

7- Why you have to have promotions.

Listen to the podcasts here so you don't make the mistakes we talk about in the podcast.  

If you enjoy this week's podcast...

How do I find products at a wholesale price that I can retail or sell in my Instagram or online shop?  This is a question that I have received so many times that I dedicated an entire episode to answering this question.   

Today on the podcast, I share with you what tradeshows to attend to find everything from candles, bath and body products, apparel, housewares, hardware, jewelry, and more.  We even talk about how to buy in China.

I share pro tips you don't want to miss out on all about margins, industry trends, and why having a cohesive product line is so important.

Learn all about Print On Demand and how it works as well as what you need to get started.

We also talk all about Private Label and Drop Shipping.  

Listen to the podcast on my website here, Apple Podcasts here, Google Play, Stitcher here.

Resources mentioned in the show.

Atlanta Gift Show, Dallas Gift Show, LA Gift Show, Las Vegas Gift Show,...