Becky J. Anderson

A question I get asked over and over by clients is, "how can I find my ideal customer?

On this podcast episode, I share three hacks I use to find ideal customers for my clients.  

You're going to walk away knowing:

Where to look to find out where your ideal customers are hanging out.

What pages to target for Facebook Ads that your ideal customers are frequently searching.

What keywords to use in your ads.

What phrases to use in your ads that will get your customers attention.

How to spy on your competitors, plus a lot more.  

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our...

I'm thrilled to introduce you to Stephanie Maslow Blackman. She is the owner and founder of a handcrafted jewelry company Metalicious based in New York City.  She uses only ethically sourced gemstones and recycled silver and gold.  

Stephanie has been able to turn her hobby into a multiple six-figure business.  She is sharing all about how she was able to do that on the Product Biz Made Easy Podcast.

You will learn all about how she found her unique selling proposition to set her business up for success to scale.

How she has expanded beyond Etsy and now has multiple sales buckets.

What social media platforms work best for her business and how she uses them.

How to work with bloggers and influencers.

How she has pivoted her business over the years.

Why she treats her business like a real business and how it has helped her scale.

How she has been able to maintain good pricing and margins behind a handmade business in New York City.

How she stays so consistent...

I dedicated a podcast episode all about consignment because I am frequently asked by clients if they should sell consignment to retail shops.  This question typically comes from newer businesses as they're trying to expand their avenues of distribution or their sales channels.  

What is consignment?  Essentially you're lending your product to a retailer. You don't have to run the risk of rent, overhead, labor, and salaries with consignment.

If you want to sell consignment, there are some pros and cons. I want to review them with you, and some things that you want to watch out for. 

Some of the pros of selling consignment:

You get new accounts.

You don't have to worry about overhead.

Some of the cons of selling consignment:

 You run the risk of getting the product returned to you.

 You run the risk of not getting paid.

I have a list of five things to watch out for if you're considering consignment. 

The first thing I want you to think...

It's summertime and most of you know what that means...SUMMER SALES SLUMP.  While the world is outside playing, at the pool or on vacation small business owners are feeling the pain of the slow selling season.

On this podcast, I share with you what to work on during the slow-selling season and ways to drive sales up this summer.

You're going to walk away from this podcast knowing:

How to find creative ways to bundle your products for promotions.

How to easily get people to your website so you can get them to purchase.

Collaboration ideas.

What you can do locally to drive sales.

How to overcome overwhelm this fall.

Ideas for Black Friday and Cyber Monday sales and promotions.

So much more that you won't want to miss out on.

Listen to the podcast here to learn what to work on and how to drive sales this slow summer selling season. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast...

I have worked with a lot of product-based business owners over the years both one-to-one and in a group setting.  I continue to hear the same problems over and over again.  I am sharing the top seven mistakes I see product-based business owners make on the Product Biz Made Easy Podcast, so you won't make them.  

You'll walk away from this podcast knowing.

1- How to price your products so you always have a healthy gross margin.

2- Why you need to be strategic about when you launch new products and when to reach out to buyers about specific seasonal products.

3- Why the riches are in the niches.

4- The three things your customers need to know within 6-8 seconds of hitting your website. 

5- Why you should start planning your promotions.

6- How not knowing your numbers is killing your business.

7- Why you have to have promotions.

Listen to the podcasts here so you don't make the mistakes we talk about in the podcast.  

If you enjoy this week's podcast...

How do I find products at a wholesale price that I can retail or sell in my Instagram or online shop?  This is a question that I have received so many times that I dedicated an entire episode to answering this question.   

Today on the podcast, I share with you what tradeshows to attend to find everything from candles, bath and body products, apparel, housewares, hardware, jewelry, and more.  We even talk about how to buy in China.

I share pro tips you don't want to miss out on all about margins, industry trends, and why having a cohesive product line is so important.

Learn all about Print On Demand and how it works as well as what you need to get started.

We also talk all about Private Label and Drop Shipping.  

Listen to the podcast on my website here, Apple Podcasts here, Google Play, Stitcher here.

Resources mentioned in the show.

Atlanta Gift Show, Dallas Gift Show, LA Gift Show, Las Vegas Gift Show,...

I am thrilled to introduce you to Brandon Love, CEO of Crumbleco.com.  Brandon is a 23-year-old CEO that has gone from startup to a million dollar business in under five years.

Today on the podcast Brandon shares:

How he started Crumbleco.com and what motivated him to keep it going when things were tough.

How he uses trends and the blue ocean strategy as well as data to make products that fly off the shelf.

How he uses Facebook groups to build a community that gobbles up his wax the minute he posts his products online. 

How he has double the average eCommerce order size and so much more.

Listen on iTunes here or on iTunes here, Stitcher here.

Make sure you join our Facebook Group Product Biz Made Easy here.

I get asked a lot about how to land a big box retailer since I've sold my products to so many large retailers. 

We all dream about it and envision our products on a retailers shelf.  Today I'm going to share with you what I learned doing it and what it really takes to sell to big-box retail stores.

The only three things a retail buyer cares about.

I'll share all about why you need to know your unique selling proposition inside/out and be ready for questions about it. 

What the financial obligations will be if you sell to large retailers.

What the gross margin is those big-box retailers will expect to get when you sell to them.

What EDI is and why you need it to sell to large retailers.

How you can avoid getting chargebacks.

Why shipping to a large retailer can be a sticky situation if you don't have proper processes in place.

How far ahead a big box retailer buys for.

How to perfect your pitch to the retail buyer and so much more.

I hope you'll join us and...

I am so excited to introduce you to Lucy Splichal.  She is a Co-Founder of Cheeky Physique.

I had the privilege of interviewing Lucy on the Product Biz Made Easy Podcast.  She and her partner have been able to grow their product-based business to six-figures in the first year.

In the interview, you will learn all about:

How they were able to grow so quickly.  They have sold to thousands of customer in over 40 countries.

How they use tradeshows to scale their wholesale sales.

How they found their first wholesale sales rep.

How they found a large International distributor.

What social media platforms perform the best for them.

How Amazon has given them visibility and exposure for sales on their own website.

How pulling the trigger on hiring a PR firm paid off.

How giveaways helped them re-engage their list and increase conversions.  

How they were able to increase their list by 560 with one giveaway and the acquisition cost was only 25 cents and so much...

I am so excited to introduce you to Annie White Brown.  She is the CEO of Natural Annie Essentials. 

I had the privilege of interviewing Annie on the Product Biz Made Easy Podcast.  She was able to quit her 9-5 this year and start working full time in her business.  We talk about the following on today's podcast:

How pop up shops helped her grow.

How she uses Instagram and Instagram Stories to grow her business.

Where most of her sales come from.

How she sells wholesale and finds new customers and so much more.

Annie's website:  naturalannieessentials.com

Instagram: @naturalannieessentials