Gila Kurtz - How To Scale A Product Based Business Using Pop Up ShopsJul 08, 2019
I'm so excited to introduce you to Gila Kurtz on the Product Biz Made Easy Podcast. Gila is the co-founder along with her husband Jon of Dog Is Good. She shares with us how they were able to scale their business to multiple millions using pop up shops as a key initiative.
Gila's brand is a lifestyle brand that caters to the human-dog lover at the other end of the leash. You don't want to miss this episode, there is so much wisdom in it on how to scale your product-based business.
You will walk away from this episode knowing:
How wholesale has helped them increase their sales.
How they sell to the end consumer with events, eCommerce and licensing.
How tradeshows helped Dog Is Good to find new buyers and what tradeshows they attend.
Gila shares the exact script she uses when talking to buyers and potential stores so that cold calling is not so scary. Gila's script is GOLDEN and you won't want to miss it.
Discover one of the biggest challenges that retailers face today and how Dog Is Good is helping them overcome it.
One of the most exciting things Gila shared with us is how they are using Pop Up Shops to scale their business. The distributors that are setting up the Pop Up Shops with Dog Is Good products have the ability to own their own retail shops without the expense of a typical brick and mortar shop. This is a very creative way to grow a product-based business and I know you'll love hearing all about it.
You can find Gila at www.dogisgood.com or on all social platforms at @dogisgood.
This episode is full of so much wisdom you won't want to miss it. Listen here.
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