I'm thrilled to introduce you to Stephanie Maslow Blackman. She is the owner and founder of a handcrafted jewelry company Metalicious based in New York City. She uses only ethically sourced gemstones and recycled silver and gold.
Stephanie has been able to turn her hobby into a multiple six-figure business. She is sharing all about how she was able to do that on the Product Biz Made Easy Podcast.
You will learn all about how she found her unique selling proposition to set her business up for success to scale.
How she has expanded beyond Etsy and now has multiple sales buckets.
What social media platforms work best for her business and how she uses them.
How to work with bloggers and influencers.
How she has pivoted her business over the years.
Why she treats her business like a real business and how it has helped her scale.
How she has been able to maintain good pricing and margins behind a handmade business in New York City.
How she stays so consistent...
I dedicated a podcast episode all about consignment because I am frequently asked by clients if they should sell consignment to retail shops. This question typically comes from newer businesses as they're trying to expand their avenues of distribution or their sales channels.
What is consignment? Essentially you're lending your product to a retailer. You don't have to run the risk of rent, overhead, labor, and salaries with consignment.
If you want to sell consignment, there are some pros and cons. I want to review them with you, and some things that you want to watch out for.
Some of the pros of selling consignment:
You get new accounts.
You don't have to worry about overhead.
Some of the cons of selling consignment:
You run the risk of getting the product returned to you.
You run the risk of not getting paid.
I have a list of five things to watch out for if you're considering consignment.
The first thing I want you to think...
It's summertime and most of you know what that means...SUMMER SALES SLUMP. While the world is outside playing, at the pool or on vacation small business owners are feeling the pain of the slow selling season.
On this podcast, I share with you what to work on during the slow-selling season and ways to drive sales up this summer.
You're going to walk away from this podcast knowing:
How to find creative ways to bundle your products for promotions.
How to easily get people to your website so you can get them to purchase.
What you can do locally to drive sales.
How to overcome overwhelm this fall.
Ideas for Black Friday and Cyber Monday sales and promotions.
So much more that you won't want to miss out on.
Listen to the podcast here to learn what to work on and how to drive sales this slow summer selling season.
If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:
1. Subscribe to the podcast...
This is a question I get asked a lot...How often can I contact a retail buyer without being too pushy? I get it; you're nervous. You're afraid of sounding sales-y or being a pain. You don't want to bother the buyer and reach out to her too much.
How often can I contact a buyer?
I say this: buyers get bothered a lot. They get a lot of emails. They get a lot of pitches, but a buyer's job is to find products for the store that will make the store money.
Sending emails to the buyers is okay. It's okay to send an email every month. The buyer may delete it if the answer is "no right now." You want to be able to remind the buyer regularly in hopes of catching them when the time is right.
If you're convinced that your product is a good fit for their store, if you're out of sight, you're out of mind. You want to remind the buyer that you're there. If you didn't hear back from them, a month or six weeks later, send them another email or call again.
You got great products. You've taken photos and completed great product descriptions for your online store. You've launched your website to the world and you're waiting for all those sales to come flooding in....right?
News flash...sales don't come flooding in. The average conversion rate for eCommerce shops is between 1-3% of traffic. It takes work!
Here are a few ways tips to increase your sales online.
1. Increase Online Sales By Offering Multiple Payment Options
Okay, so your business takes credit cards. What about PayPal? Apple Pay? Google Wallet?
Our customers have so many choices these days we need to make paying with us as easy as possible. By offering more payment options including the newer, popular mobile options you're making it easier for prospects to give you their money.
2. Increase Online Sales By Reducing Shopping Cart Abandonment
More than 70% of eCommerce shopping carts are abandoned by shoppers before they...
Have you done promotions for your products? If not, you need to try doing one.
Today, we're talking about promotions for your online store. This is a question I get asked over and over again. What is a promotion? Why do I have to do them? What are some ideas for promotions?
What is a promotion?
Product + Offer + Scarcity = Promotion. That's what it is. Today, I'm going to give you five ideas for promotions that you can do in your eCommerce store or your online store.
1. Percentage Discounts
Now, if brick and mortar storefronts have taught us anything, it's that everyone loves to buy things that are on sale.
Formatting your product pages to have a sale price can increase your conversions. Consider showing two prices for any given product. You can display the retail price, or you can show the sale price.
You can experiment with the terminology in your shopping cart, such as suggested retail pricing, or MSRP, (manufacturer suggested retail pricing.)...
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