What is a wholesale trade show?
A wholesale trade show is a temporary marketplace that's anywhere from two to five days in length. It's a place where retail buyers and sellers come together.
Most trade shows are at convention centers in large cities, and the attendees (the non-exhibitors) are limited to members-of-the-trade or legitimate buyers. The show management works to protect the exhibitors from competitors who are not potential buyers.
Wholesale trade shows are not for amateurs.
Trade shows are expensive to do, but they are worth it if you're ready.
What do you need to do to get ready to exhibit at a trade show?
You need to have a product line large enough that it makes a statement so that the retailers want to buy from you. You also need packaging that looks professional and could be displayed in a retail environment.
Your marketing needs to be completely different than craft fairs and retail shows.
You need to set your booth and displays to cater to...
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