How To Find And Target Your Ideal Customer So You Can Market To Them And Get More Sales

A question I get asked over and over by clients is, "how can I find my ideal customer?

On this podcast episode, I share three hacks I use to find ideal customers for my clients.  

You're going to walk away knowing:

Where to look to find out where your ideal customers are hanging out.

What pages to target for Facebook Ads that your ideal customers are frequently searching.

What keywords to use in your ads.

What phrases to use in your ads that will get your customers attention.

How to spy on your competitors, plus a lot more.  

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our...

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Why Your Business Should Be On Pinterest

Is your business on Pinterest? 
 
Well if it's not, it should be. Today, we're talking about reasons why your business should be on Pinterest.  

When it comes to Pinterest, there's a lot of misconceptions. 
 
Only women are on Pinterest.  That's not true. There's a lot of men on Pinterest, and more and more getting on every day. 
 
People only pin food things, and wedding content, and girl stuff.  That's not true either. There are all sorts of businesses on Pinterest that appeal to both men and women. 
 
My target audience isn't on Pinterest. Yeah, guess what? They are. Just about every business model is on Pinterest. 
 
Another thing I hear all the time is, "I don't have time for another social network." Well, you need to take time for this one. The user base of Pinterest is growing so fast. Right now, there are 150 million users with over a billion boards on Pinterest. That is something you don't want to miss...

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Use Benefits vs. Features in Your Marketing To Increase Sales

We all want to increase our online sales and grow our product-based business.  Today we are talking about benefits vs. features and how focusing on the benefits will increase your sales.

We are always looking for new people to buy our products.

People don't buy products. They buy the results that your product gives. 

You need to make sure that you are marketing your product with the benefits it delivers.  For example, my husband sells a product that is an odor eliminator. 

He markets his products to police officers to use on their bulletproof vests because they can't wash them.  He is selling the solution to the stinky vest. He is not selling an odor eliminator. 

He is solving their problem. The police officers come home; their partners don't want the vests in the house because they smell. 

Just spray the product on the vest and it no longer stinks. His product is selling a solution.  

What is the solution that your product solves?

Next,...

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Ideas for Product-Based Businesses To Blog About

Blogging is one of the best ways to drive traffic to your website.  Blogging is also one of the biggest hangups for product-based business owners. They don't know what to talk about and they think they don't have anything to share with the customers.  Today we are talking about ideas you can blog about as a product-based business owner.

Your startup story

Share why you started your business. Also, share how you got your business going.  What the idea was, and what drove you to start the business. 

Meet the owner

Tell your customers all about you as a person individually. Let them see who you are, and what you do personally.  

Behind the scenes

People love a behind the scenes sneak peek. Let them see you making the product. Let them watch you picking and packing the product to ship it.  Let them see inside your workspace and the ins-and-outs of your day at work.

I have a friend who owns a chocolate company. Chocolate Johnny, he...

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Why You Need Your Own Website.

Do you sell your products on Etsy, Amazon, or eBay? Maybe even Zazzle, Redbubble, or Society6? Well, today we're talking all about why you need a website, and if you're serious about your product based business, you're going to want one. Today I am sharing with you eleven reasons why you need a website.

People take you seriously if you have a website.
 
It means you're a real business with a real brand. You can have your own storefront, people can go directly to your business name, and they can find out all about you in one place, as well as your products,  are right there and easy to buy.
 
You're building your brand, not someone else's. 
 
When you're selling on Amazon or Etsy or another platform, all the traffic and all the business that you're giving them, you're building their brand, not your brand. It's essential that you're making your brand for longevity and health of your business.
 
You keep control of your business, and you can't get shut down. ...

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