A lot of product-based businesses enjoy working pop-up shops to get visibility for their products and to get quick cash in the door.
Today on the podcast, I spoke with Nicole Simms, CEO of Creative Visual Solutions. Nicole is a retail design expert and had a lot to share on the podcast.
On today's podcast, you'll walk away knowing:
The benefits of doing pop-up shops and how you can grow your sales instantly by doing them.
Learn about places that let you set up pop-up shops to exhibit your products.
Discover the ins and outs of pop-up shops, so you do them correctly for the best sales.
Learn why your booth shouldn't be too cluttered.
We share why you should group your products by category or department.
We discuss why signage is essential, as well as the kinds of signs you should use and where to get them made up.
Find out why lighting is essential for showing off your products in a pop-up shop environment and so much more.
Listen to today's podcast...
I'm so excited to introduce you to Gila Kurtz on the Product Biz Made Easy Podcast. Gila is the co-founder along with her husband Jon of Dog Is Good. She shares with us how they were able to scale their business to multiple millions using pop up shops as a key initiative.
Gila's brand is a lifestyle brand that caters to the human-dog lover at the other end of the leash. You don't want to miss this episode, there is so much wisdom in it on how to scale your product-based business.
You will walk away from this episode knowing:
How wholesale has helped them increase their sales.
How they sell to the end consumer with events, eCommerce and licensing.
How tradeshows helped Dog Is Good to find new buyers and what tradeshows they attend.
Gila shares the exact script she uses when talking to buyers and potential stores so that cold calling is not so scary. Gila's script is GOLDEN and you won't want to miss it.
Discover one of the biggest challenges that retailers...
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