From Handmade Hobby To Selling To Big Box Retailers Without Sales Reps.

I'm so excited to introduce you to Alyssa Thomas.  She is the owner and founder of Penguin and Fish.  She has a fascinating story about how she took a hobby and her love for crafts and turned it into a business that sells to retailers, big and small as well as online.

You'll walk away from this podcast knowing:

How Alyssa was able to take her love for crafts and embroidery and build a business out of it.

How she decided to do her first tradeshow and how it introduced her into the world of selling to boutiques and other stores.

How she was able to fill her orders.

How she markets her business now that she isn't doing trade shows anymore.

How she decided to go all-in with one product.

Why she decided to try to get a big-box retailer to buy her products.

How she was able to get into her first big-box retailer store without the help of sales reps.

How she set up her email sequences and autoresponders to help grow her customer base and so much more.

Listen here for...

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PODCAST: How To Land A Big Box Retailer


I get asked a lot about how to land a big box retailer since I've sold my products to so many large retailers. 

We all dream about it and envision our products on a retailers shelf.  Today I'm going to share with you what I learned doing it and what it really takes to sell to big-box retail stores.

The only three things a retail buyer cares about.

I'll share all about why you need to know your unique selling proposition inside/out and be ready for questions about it. 

What the financial obligations will be if you sell to large retailers.

What the gross margin is those big-box retailers will expect to get when you sell to them.

What EDI is and why you need it to sell to large retailers.

How you can avoid getting chargebacks.

Why shipping to a large retailer can be a sticky situation if you don't have proper processes in place.

How far ahead a big box retailer buys for.

How to perfect your pitch to the retail buyer and so much more.

I hope you'll join us and...

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