Becky J. Anderson

Today I want to talk to you about mistakes that I see product-based business owners make over and over again. 

I've compiled a list of some of the top mistakes that I see.   I wanted to share them with you, so hopefully, you won't make any of these mistakes, and if you are making them, you can fix them. 

First mistake - Not pricing products so that you have enough gross margin in your product

So what do I mean by gross margin? 

It’s all about pricing your products correctly.  I like to start with my product and figure out what is the perceived retail value of this product. I take retail price and divide that by two, and that would be your wholesale cost/price. Then you divide wholesale by three, and the cost of goods for your product shouldn’t be more than that.  

Sample- Retail Cost is $10,  divide by 2 = $5 which is your wholesale cost, now divide the wholesale cost by 3 = 1.66 your cost of goods shouldn't be any higher than 1.66 or...