PODCAST: How To Land A Big Box Retailer

 

I get asked a lot about how to land a big box retailer since I've sold my products to so many large retailers. 

We all dream about it and envision our products on a retailers shelf.  Today I'm going to share with you what I learned doing it and what it really takes to sell to big-box retail stores.

The only three things a retail buyer cares about.

I'll share all about why you need to know your unique selling proposition inside/out and be ready for questions about it. 

What the financial obligations will be if you sell to large retailers.

What the gross margin is those big-box retailers will expect to get when you sell to them.

What EDI is and why you need it to sell to large retailers.

How you can avoid getting chargebacks.

Why shipping to a large retailer can be a sticky situation if you don't have proper processes in place.

How far ahead a big box retailer buys for.

How to perfect your pitch to the retail buyer and so much more.

I hope you'll join us and...

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How Often Should I Follow Up With A Retail Buyer?

This is a question I get asked a lot...How often can I contact a retail buyer without being too pushy?  I get it; you're nervous. You're afraid of sounding sales-y or being a pain.  You don't want to bother the buyer and reach out to her too much. 


How often can I contact a buyer?

I say this: buyers get bothered a lot. They get a lot of emails. They get a lot of pitches, but a buyer's job is to find products for the store that will make the store money. 

Sending emails to the buyers is okay. It's okay to send an email every month. The buyer may delete it if the answer is "no right now."  You want to be able to remind the buyer regularly in hopes of catching them when the time is right.

If you're convinced that your product is a good fit for their store, if you're out of sight, you're out of mind. You want to remind the buyer that you're there. If you didn't hear back from them, a month or six weeks later, send them another email or call again. 

The...

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