Three things that are important in eCommerce, and three things that aren't as important, but you spend too much time doing.

Jun 12, 2023

📣🌐 E-commerce entrepreneurs, this one's for you! Today, let's talk about what really counts and what doesn't when it comes to marketing your online business. Here are three things that matter and three things that don't as much as you might think. 👀

✅ 1. Customer Understanding: It's not just about the product; it's about the people buying it. Knowing your customers' needs, preferences, and behavior is key. Effective marketing starts with customer insights. Segmentation, persona creation, and targeted communication are your best friends here!

✅ 2. SEO & SEM: With millions of online shops vying for attention, being visible on search engines is critical. Organic SEO strategies combined with strategic SEM campaigns can drive both visibility and conversion.

✅ 3. Data Analysis: Measure, analyze, improve, repeat! Constantly track and analyze your marketing efforts. Use insights from data to improve and make informed decisions.

🚫 1. Chasing Every Social Media Platform: It might seem like a good idea to be on every social media platform, but it's more important to focus on the ones where your target audience hangs out. Spread your resources too thin, and you could not make an impact anywhere.

🚫 2. Overemphasis on Virality: Going viral can be a bonus, but it's not a sustainable or predictable strategy. Instead, focus on building solid customer relationships and consistently providing value.

🚫 3. Ignoring Existing Customers for New Ones: Getting caught up in acquisition is easy, but don't forget retention. Retaining an existing customer is cheaper than acquiring a new one. Loyalty programs, personalized offers, and top-notch customer service are a must.

Remember, marketing isn't about tricks or shortcuts; it's about providing genuine value and building trust. Stay focused on what matters, and you'll be on your way to e-commerce success! 🚀

Focus on what actually moves the needle.  If you need help setting up a sales, marketing, and systems strategy, please reach out and book a 1-1 or join one of my masterminds.