How To Scale Your Biz With FREE PR In Your Local Market with Hayley Sohn

I'm thrilled to have Hayley Sohn on the Product Biz Made Easy Podcast.  She is the owner and CEO of Basically It Meals.  Hayley is scaling her business using FREE PR locally.  You will walk away from this episode knowing:

How she has been able to scale locally.

How she took her friend's pain and turned it into a business.

Why planning is so important.

How she started without a website.

Why you can't rely on just word of mouth.

How networking has helped grow her business.

How she has used social media and text messaging to grow her business.

How she has been able to get so much local press.

You'll learn about cold calling.

How serving the press as a client has helped her grow.

How to pitch your products to editors.

Why slow news days are your friend and so much more.  Listen here

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play...

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How To DIY Your SEO For More FREE Organic Traffic with Michelle Martello

I am so excited to introduce you to Michelle Martello on the Product Biz Made Easy Podcast.  Michelle is the owner of Minima Designs.   I met Michelle through Marie Forleo.  Michelle and I are both mentors for Marie Forleo's B-School.  Marie has dubbed Michelle "Smartello" since she is so smart and tech-savvy.  Michelle shared so much you won't want to miss this episode:

Walk away, knowing:

Why you need redundancy in your business.

What platforms are best for eCommerce and why.

How to get FREE organic traffic to your website with DIY SEO.

How often you should be blogging and why cornerstone content matters.

Powerful tips on how to pick keywords for better SEO and where to find phrases people are searching for.  

How to get started creating passive income products to add another revenue stream to your business and so much more.

Listen to Product Biz Made Easy here.

You can find Michelle at https://minimadesigns.com or on...

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How To Find, Pay and Manage Sales Reps and Why You Should Use Them To Scale Wholesale

The quickest way to scale your product-based business is to sell wholesale.  Rather than try to increase the number of customers you sell an individual product to, you sell a large number of items to a handful of wholesale buyers.  The best way to find new wholesale customers is through sales reps.

Today on the podcast I share with you:

Why you should use sales reps to scale at wholesale.

How to find sales reps.

How much you should pay sales reps.

What samples you need to provide sales reps and so much more.

Click the like above to listen or jump on over to wherever you listen to podcasts. 

Are you ready to start selling wholesale?  Listen here.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me ...

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Ask Yourself These 8 Questions Before You Start Selling Wholesale

 I get asked all the time, "what is the quickest way to scale my product-based business?"

My answer is always "to sell wholesale."

However, not everybody is ready to sell wholesale.  Today on the podcast I'm giving you a list of eight questions to ask yourself to see if you are ready to sell wholesale.

Click the like above to listen or jump on over to wherever you listen to podcasts. 

Are you ready to start selling wholesale?  Listen here.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

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QUICK TIP FRIDAY: A Quick and Simple Tweak You Can Make To Increase Your Online Sales

Welcome to this Quick Tip episode.

This is where I share a Quick Tip or Tweak you can make in your business to drive your sale up each week on the Product Biz Made Easy Podcast.

Click the like above to listen or jump on over to wherever you listen to podcasts then go make the changes you need to.  

This quick tip really does work if you implement it.  Listen here.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

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Gila Kurtz - How To Scale A Product Based Business Using Pop Up Shops

I'm so excited to introduce you to Gila Kurtz on the Product Biz Made Easy Podcast.  Gila is the co-founder along with her husband Jon of Dog Is Good.  She shares with us how they were able to scale their business to multiple millions using pop up shops as a key initiative. 

Gila's brand is a lifestyle brand that caters to the human-dog lover at the other end of the leash.  You don't want to miss this episode, there is so much wisdom in it on how to scale your product-based business.

You will walk away from this episode knowing:

How wholesale has helped them increase their sales.

How they sell to the end consumer with events, eCommerce and licensing.

How tradeshows helped Dog Is Good to find new buyers and what tradeshows they attend.

Gila shares the exact script she uses when talking to buyers and potential stores so that cold calling is not so scary. Gila's script is GOLDEN and you won't want to miss it.

Discover one of the biggest challenges that retailers...

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How He Started And Scaled His 90X Planner Business To Mid-Six Figures with ALoN David

 

This week on the Product Biz Made Easy Podcast, I talked to ALoN David, the CEO of 90X Goal Planner.  I was super excited to bring this episode to you because I am a 90X planner user myself.  The planner has helped me accomplish many goals, including getting this podcast launched.

In this episode, you will learn how ALoN went from a photographer to multiple six-figure business owner and on the way to a seven-figure product-based business owner as well as:

  • How he found a manufacturer to print his planner in China without ever going to China.
  • How he builds his email list and markets his planners.
  • How he uses Facebook Ads and promotions he runs to drive sales.
  • How he uses handwritten notes to drive customer love.
  • How he uses collaborations to scale his business.
  • How he is diversifying into digital products.
  • Why customer service is so important to him.
  • Why he didn't wait until things were perfect to launch.
  • How and why he outsources everything.
  • Why he only advertises...
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How To Find And Target Your Ideal Customer So You Can Market To Them And Get More Sales

A question I get asked over and over by clients is, "how can I find my ideal customer?

On this podcast episode, I share three hacks I use to find ideal customers for my clients.  

You're going to walk away knowing:

Where to look to find out where your ideal customers are hanging out.

What pages to target for Facebook Ads that your ideal customers are frequently searching.

What keywords to use in your ads.

What phrases to use in your ads that will get your customers attention.

How to spy on your competitors, plus a lot more.  

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our...

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How To Turn A Handcrafted Hobby Business Into Multiple Six Figures

I'm thrilled to introduce you to Stephanie Maslow Blackman. She is the owner and founder of a handcrafted jewelry company Metalicious based in New York City.  She uses only ethically sourced gemstones and recycled silver and gold.  

Stephanie has been able to turn her hobby into a multiple six-figure business.  She is sharing all about how she was able to do that on the Product Biz Made Easy Podcast.

You will learn all about how she found her unique selling proposition to set her business up for success to scale.

How she has expanded beyond Etsy and now has multiple sales buckets.

What social media platforms work best for her business and how she uses them.

How to work with bloggers and influencers.

How she has pivoted her business over the years.

Why she treats her business like a real business and how it has helped her scale.

How she has been able to maintain good pricing and margins behind a handmade business in New York City.

How she stays so consistent...

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Should You Consider Selling Your Products On Consignment?

 

I dedicated a podcast episode all about consignment because I am frequently asked by clients if they should sell consignment to retail shops.  This question typically comes from newer businesses as they're trying to expand their avenues of distribution or their sales channels.  

What is consignment?  Essentially you're lending your product to a retailer. You don't have to run the risk of rent, overhead, labor, and salaries with consignment.

If you want to sell consignment, there are some pros and cons. I want to review them with you, and some things that you want to watch out for. 

Some of the pros of selling consignment:

You get new accounts.

You don't have to worry about overhead.

Some of the cons of selling consignment:

 You run the risk of getting the product returned to you.

 You run the risk of not getting paid.

I have a list of five things to watch out for if you're considering consignment. 

The first thing I want you to think...

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