Is your business on Pinterest?
Well if it's not, it should be. Today, we're talking about reasons why your business should be on Pinterest.
When it comes to Pinterest, there's a lot of misconceptions.
Only women are on Pinterest. That's not true. There's a lot of men on Pinterest, and more and more getting on every day.
People only pin food things, and wedding content, and girl stuff. That's not true either. There's all sorts of businesses on Pinterest that appeal to both men and women.
My target audience isn't on Pinterest. Yeah, guess what? They are. Just about every business model is on Pinterest.
Another thing I hear all the time is, "I don't have time for another social network." Well, you need to take time for this one. The user base of Pinterest is growing so fast. Right now, there's 150 million users with over a billion boards on Pinterest. That is something you don't want to miss out on. You want to jump on that while it's hot.
Let’s talk about reasons why you should be on Pinterest.
Pinterest is a visual search engine
In fact, it's one of the largest traffic drivers in the world. Pinterest is 80% more viral and three times more effective at generating leads than Twitter.
Pinterest is great for link building
The pin takes you back to the original source. Pinterest helps reduce the number of steps from discovery to conversions. It makes it easier for people to get straight to the source. When they hover over your picture, there's a button they can click. It takes you right back to that link. It's incredible.
Pinterest drives traffic, and a lot of it
My clients are always surprised to see that Pinterest is their number two source of traffic next to Facebook. A lot of them are really surprised when I take them in and show them how to read Google Analytics that they see that. If you're using Pinterest, and pinning regularly, and haven't looked, I'll bet you'll find the same thing. Pinterest will be your number two source of traffic. Facebook definitely has a lot more people, so it will usually be number one, but Pinterest is number two. Think about all the other social platforms there are, and for Pinterest to be the number two, you need to be on Pinterest if you're not.
You get free marketing from your fans on Pinterest
The more your pin is repinned by others, the more others know about you. You just have to invest in the right descriptions and good quality images of your products that others will want to repin.
Benefits of SEO on Pinterest
Pinterest works with keywords, not hashtags. Remember, it's a search engine. If you google keywords, most of the time a Pinterest page comes up with numerous pin boards in it containing the products or the search terms that you were looking for.
Pinterest integrates with your website and your social profiles
It enables users to automatically post new pins to their feeds for others to see. You know the little hover button that's over your products? All your customers have to do is take that and pin it, and it puts it right on their board. It is so easy to use and it integrates so well with your website and your other social platforms.
Pinners buy spend more that Facebook users
Sure, pinners love to buy stuff, but do they buy expensive stuff? The answer is, yes. They do. According to Shopify research, the average order value from Pinterest referral traffic is $58.95, compared to Facebook's average of $55.
The staying power of the pin
The life of the tweet or Facebook post is extremely short. About 24 minutes for a tweet, and 90 minutes for a Facebook post. A pin? Try about 3 1/2 months. That's right. It's because a pin that is repinned even once will be seen over, and over, and over again. Pins are more accessible. They can be found and seen on a user's home feed or on the others' boards. Not only does a pin stay around longer and get more views, the folks looking at pins are more actively wanting to buy.
The amount of time that people spend on Pinterest
The average American Pinterest user spends about an hour and 17 minutes on the website. Rather than just popping in for a few minutes here and there on other social platforms like they do, once a person's searching on Pinterest, they kind of get sucked in. It's like that rabbit hole that you keep going deeper and deeper into. The more time they spend on the site means that there's more of a chance that they're going to see your content.
That's a lot of reasons why you should be using Pinterest for your business. That's it for today. If you want to dive deeper into how to use Pinterest, I'll be doing a free webinar on Thursday all about how to use Pinterest for you business. beckyjanderson.com/weekly-webinars to register.
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Have you done promotions for your products? If not, you need to try doing one.
Today, we're talking about promotions for your online store. This is a question I get asked over and over again. What is a promotion? Why do I have to do them? What are some ideas for promotions?
What is a promotion?
Product + Offer + Scarcity = Promotion. That's what it is. Today, I'm going to give you five ideas for promotions that you can do in your eCommerce store or your online store.
1. Percentage Discounts
Now, if brick and mortar storefronts have taught us anything, it's that everyone loves to buy things that are on sale.
Formatting your product pages to have a sale price can definitely increase your conversions. Consider showing two prices for any given product. You can show the retail price or you can show the sale price.
You can experiment with the terminology in your shopping cart, such as suggested retail pricing, or MSRP, (manufacturer suggested retail pricing.) Play with it and see what works for you. If you do some percentage discounts, that's a really good one, a good promotion.
2. BOGO or Buy One, Get One FREE
Again, everybody loves free stuff. Do you have a product that has enough margin in it that you can offer a buy one, get one free? If you have to raise your price to offset the price, try it.
If you can’t offer a BOGO, get creative with your pricing on some creative bundle pricing.
Let me give you some examples of Bath and Body Works. They're somebody I like to follow, because they're really creative in their promotions.
For example, they have a body lotion that retails for $6.00 every day. However, when you go in their store they have these big sales that are five for $30.
It's still $6, but it's the way they're getting you to buy more in a bundle, and it's that perceived value. They also do three for $18.
It's still the $6. It's just the way they are promoting their products.
They're playing with promotions and getting their ticket per customer up by doing these promotions that have a definitive start and stop date. It's just really creative what they do. Try getting creative doing your pricing or your BOGO and test this out.
3. Quantity Discounts
Another great way to improve sales and average order value is to offer discounts based on the quantity purchased of a specific product.
These discounts can be structured any number of ways, including a flat rate, a fixed percentage, or a sliding scale. This can be especially advantageous to e-commerce sites that are looking to both sell to the average consumer, as well as to distributors or merchants that need to buy in bulk.
4. Offer a Customer Loyalty Discount or Rewards Program
Offer rewards points or customer loyalty discounts to your returning customers, reward them for every dollar they spend. You can call it a loyalty, or you can call it a membership, or you can call it whatever, but you give them points towards something free or some discount.
Here's another example. My husband and I have a restaurant we like to go to for lunch, they gave us a card, and they punch it every time we go, after 10 times you get a free meal. As crazy as it sounds, my husband carries that card in his wallet and he pulls it out every time, because he's like, "We're gonna get a free one." It works.
5. Offer Free Shipping
You can blame it on Amazon, but it is no secret, everybody loves free shipping. Additional shipping charges always contribute to checkout abandonment, and that is the achilles heel of e-commerce. If you can offer free shipping by raising your prices and building it into your margin, that is the thing to do.
I gave you five ideas: percentage based discounts, BOGOs and creative pricing, quantity discounts, offer rewards points or customer loyalty programs, and free shipping. That's five ideas to get a promotion kick started in your eCommerce store.
Now, if you want to learn more about promotions and how to create promotions that drive up your sales, hop on over to beckyjanderson.com/weekly-webinars, and you can sign up for my latest webinar where we will dive deep into promotions.
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