How to Build a Monthly Product Promotion Plan 

At 4:17 on a Friday afternoon, a slow sales report can turn a perfectly reasonable business owner into a one-woman emergency marketing department.

The email isn’t written. Nobody has picked the photo. Inventory still needs to be checked. And suddenly a 20% coupon code is supposed to save the week before dinner.

Sound familiar?

The problem usually isn’t the slow Friday.

The real problem started weeks earlier when the month began without a clear product to promote, a sales goal, an offer, or a plan for what the customer needed to hear.

In Day 4 of 30 Days to More Sales, I’m showing you how to replace last-minute promotions with a simple monthly rhythm that gives your product, your team, and your customer enough time to actually make the sale.  

We’ll talk about why customers need a reason to care before they need a deadline, what should happen before, during, and after a promotion, and the simple decisions I want you to make before the month begins.  

IN THIS EPISODE, YOU’LL HEAR:

• Why last-minute promotions become such an easy habit
• Why a discount can bring in orders without fixing the real problem
• The mistake of giving customers a deadline before giving them a reason to buy
• How to create a simple four-week rhythm around one product
• The seven decisions I want you to make before creating your content
• How planning ahead helps your team stop reacting to every slow sales day
• What to review after a promotion so the next one gets better

YOUR ONE CLEAR NEXT STEP

Before you create next month’s posts and emails, decide what you’re actually trying to accomplish.

In the episode, I’ll walk you through the seven decisions I want you to make before the month starts.

Then use the free download to put the whole plan together on one page.

GET THE FREE DOWNLOAD

Monthly Product Promotion Plan

Use the worksheet to map out your next promotion, including your lead product, goal, offer, dates, messaging, email plan, and follow-up.

Get the free download at BeckyJAnderson.com.

30 DAYS TO MORE SALES

This is Day 4 of 30 Days to More Sales.

For 30 days, we’re looking at one place your product business could be losing sales and giving you one clear next step to fix it.

One problem. One fix. One clear next step.

COMING NEXT

Day 5: She Thought She Needed More Traffic. She Didn’t.

Before you spend another dollar trying to send more people to your store, we’re going to look at what happens to the people who are already getting there.

Sometimes the problem isn’t traffic.

Sometimes the leak happens after the click.  

MORE FROM ME

Visit BeckyJAnderson.com for the podcast, free downloads, and ways to work with me.

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One problem. One fix. One clear next step.