Episode 73 - Day 29 of 30 Day To More Sales - Can You Afford Ads? Calculate Your Break-Even ROAS

Yesterday, we talked about an ad that looked profitable until we followed the money.

Today, we’re taking that one step further.

Because once you know an ad is profitable, there’s another number I want you to know before you start increasing the budget:

How far can the ad performance slip before it stops working for the business?

This is where break-even ROAS comes in.

And I know the second I say something like “break-even ROAS,” some business owners immediately think:

That sounds like math I do not want to do.

But this number is actually very practical.

Because ad costs move.

Clicks get more expensive.

Conversion rates change.

Competition changes.

A campaign that worked beautifully last month may not work at exactly the same numbers this month.

The problem is that you can keep watching the dashboard, keep seeing orders come in, and not realize the economics have crossed a line.

That’s what we’re talking about in Day 29 of 30 Days to More Sales.

Because knowing an ad is working today is good.

Knowing where your line is before it stops working is even better.

IN THIS EPISODE, YOU’LL HEAR:

Why profitable advertising isn’t just about getting a good ROAS
What break-even ROAS actually tells a product-business owner
Why the same ROAS can mean very different things for two different products
How your product economics determine what you can afford to spend to get a customer
Why higher ad costs don’t automatically mean you should turn a campaign off
How average order value and margin can change what you’re able to afford
Why bundles and multipacks can sometimes make advertising easier to support
How knowing your number helps you make calmer decisions when ad performance changes

YOUR ONE CLEAR NEXT STEP

Choose one product you actively advertise.

Then ask yourself:

Do I know the point where this advertising stops making financial sense for this product?

If your answer is no, don’t guess.

And don’t rely on whatever ROAS happens to look good inside the ad platform.

Find your number before you make the next decision about raising or cutting the budget.

GET THE FREE DOWNLOAD

Break-Even ROAS Worksheet

I created the Break-Even ROAS Worksheet to make this much easier than it sounds.

It gives you a completed example first, then a simple place to use the real numbers from one of your products to figure out the advertising line you need to know.

Get the Break-Even ROAS Worksheet FREE here.

When you join, you’ll get access to all 30 FREE downloads that go along with the 30 Days to More Sales series.

30 DAYS TO MORE SALES

This is Day 29 of 30 Days to More Sales.

For 30 days, we’re looking at one place your product business could be losing sales and giving you one clear next step to fix it.

One problem. One fix. One clear next step.

Find all Product Biz Made Easy episodes here.

COMING NEXT

Day 30: Stop Trying to Fix Everything: Your 30-Day Business Focus Plan

Tomorrow is Day 30.

And we’re bringing the entire series together.

Because after 29 days, you probably have more than one thing you could improve.

Your website.

Your products.

Your customer follow-up.

Your inventory.

Your pricing.

Your ads.

Your numbers.

Your time.

But you still can’t fix all of it at once.

So in the final episode, I’m going to help you choose one priority, one number to watch, and one action to keep repeating for the next 30 days.