How To Market Your Online Shop or Store Other Than Social Media

I'm so excited to introduce you to Kathy Cruz, the owner of Savvy Shopkeeper.  Today on the podcast, we are talking about how to market your online shop or retail store without using social media.  Often shop owners think they can make a few posts on social media, and the sales will flow in automatically.  If you've been in business for a while, you know this isn't the truth.  You have to be very intentional with marketing tactics to drive traffic and sales.

Today on the Product Biz Made Easy podcast Kathy Cruz from The Savvy Shopkeeper shares with us nine ways to market your business that isn't social media.  There are a lot of wonderful things you can do here, so I hope you'll stick around and listen.

Listen to today's podcast here. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the...

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Three Marketing Ideas To Increase Your Holiday Sales

The holidays are around the corner whether we like it or not.  Now is the time to plan so you aren't running around all stressed out the week of Black Friday.

Today on the podcast I share three ideas I used in my business that work every time to increase sales.  You have to plan ahead to execute these ideas successful though.  Make sure you listen to this episode to learn: 

How to host a Friends and Family Event.

How to offer a gift with purchase and why you should do it.

Why bundle packs raise your average sale price and so much more.

Listen to today's podcast here. 

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the...

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How To Design Your Products Around The Trends

One of the things that helped my candle business be so successful was designing my products around the trends.  I spent a lot of my time watching trends both in fashion and in home decor.

Have you ever wondered how all the retailers know what the trends are?  You walk the mall and see all the same colors in the windows?  Well, it doesn't happen by accident.  If you have a product-based business and you wait until you see trends at retail it is too late to make products with those trends.  By the time you get products made, new trends will be out.


The bigger my business got the more time I spent studying trends.  I always wanted to make sure that my products were on-trend while the trends were hot.  It was especially important for me to be on-trend in a down economy.  While people were tight on funds they wouldn't buy new furniture, get new carpet or paint.  They would, however, buy a new pillow, a rug or a candle to shake up the room and...

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7 Ways To Get Your Product Brand To Be More Visible Online

Today on the podcast we talked about how to get your product brand more visible online.  You'll walk away from this episode knowing:

Why you need your own website.

Examples of brands that are branding right and consistently.

Simple SEO example of how to get started and so much more.

Listen here for today's podcast.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

 

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From Handmade Hobby To Selling To Big Box Retailers Without Sales Reps.

I'm so excited to introduce you to Alyssa Thomas.  She is the owner and founder of Penguin and Fish.  She has a fascinating story about how she took a hobby and her love for crafts and turned it into a business that sells to retailers, big and small as well as online.

You'll walk away from this podcast knowing:

How Alyssa was able to take her love for crafts and embroidery and build a business out of it.

How she decided to do her first tradeshow and how it introduced her into the world of selling to boutiques and other stores.

How she was able to fill her orders.

How she markets her business now that she isn't doing trade shows anymore.

How she decided to go all-in with one product.

Why she decided to try to get a big-box retailer to buy her products.

How she was able to get into her first big-box retailer store without the help of sales reps.

How she set up her email sequences and autoresponders to help grow her customer base and so much more.

Listen here for...

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Case Study: My Trade Show Was A Flop, Now What?

 

Annie White-Brown owner of Annie's Natural Essentials is just back from a trade show in NYC.  As you can imagine a trade show in New York is very expensive to do.  Can you even believe how upset she was not to write even ONE order?  Her show was a bust, and we are dissecting it to find out why.

 Annie is a real gem for coming on the Product Biz Made Easy Podcast and sharing all the good, the bad, and the ugly that comes with running a product-based business.

You'll walk away from this show knowing:

Why the location of your booth is a critical factor when deciding if you want to do a trade show.

Why your booth setup is essential.

Where you should place your products, so people aren't afraid to walk in your booth.

Why you need to have programs and Point of Purchase displays that making buying easy for the buyer.

Why follow up is so vital after trade shows and so much more.

Listen here for today's podcast.

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Q & A - Do Product-Based Businesses Really Need To Blog To Grow?

Today on Q & A Sarah asks if she really needs to blog to grow her product-based business.

Today you'll hear:

Why I believe product-based businesses should blog and why.

Suggestions to make it easier to come up with content ideas if you own a product-based business.

If you have a question you want me to answer please send it to [email protected] and I'll answer it on the podcast.

Listen here for today's podcast.

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

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What To Do When You Get A Bad Review

Have you ever had a bad review from a customer?  I don't know about you but when I am going to purchase something I always look at the bad reviews as well as good reviews. I like to know why people didn't like the product. 

Today on the Product Biz Made Easy Podcast I share with you a bad review that we received recently on our odor eliminating eCommerce website and how we handled it.

I also share with you some tips on how to take the feedback and turn it into a positive thing to help grow your sales.  Listen here

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

 

 

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How To Use Video For Brand Visibility And Overcome Fear Doing It

 

I can't wait for you to meet Holly Gillen today on the podcast.  She is the CEO of Holly G Studios, and she is a rock star video creator.  She teaches that business video needs a plan, a purpose, a system, and a strategy, and she shares it all today.

You'll learn how to overcome the fear of using video in your marketing.

You'll go from confused to confident on both sides of the camera.

Why business video needs a plan, a purpose, and a strategy.

Why you shouldn't use "I don't have a camera" as an excuse for not making videos for your business.

How to choose a platform to post your videos on and so much more.  Listen here

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your...

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How To Get More Customers To Your eCommerce Shop

There are only three ways to increase your revenue.

1. Get more customers

2. Raise your prices.

3. Sell more products to your existing customers.

Today on the podcast I'm sharing with you how to get more customers.

You'll learn:

How to find more customers.

Why sales cure everything.

The fastest ways to drive traffic to your website.

How many places you should be putting your opt-in.

How to promote your opt-in.

Where to promote your opt-in and more.  Listen here

If you enjoy this week's podcast episode, it would mean so much to me if you would do a few things:

1. Subscribe to the podcast on Apple Podcasts, Google Play, or Stitcher.

2. Rate and review the podcast on Apple Podcasts.

3. Share a screenshot on Instagram stories of the podcast and tag me @beckyjanderson.

Your support means so much to me.

I hope you'll join us and listen in and then hop on over and join our Facebook Group here where the discussion continues.

 

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