Do you sell your products on Etsy, Amazon, or eBay? Maybe even Zazzle, Redbubble, or Society6? Well, today we're talking all about why you need your own website, and if you're serious about your product based business, you're going to want one. Today I am sharing with you eleven reasons why you need your own website.
You can watch the video here or read below.
People take you seriously if you have your own website.
It means you're a real business with a real brand. You can have your own storefront, people can go directly to your business name and they can find out all about you in once place, as well as your products, are right there and easy to buy.
You're building your brand, not someone else's.
When you're selling on Amazon or Etsy or another platform, all the traffic and all the business that you're giving them, you're building their brand, not your brand. It's important that you're building your brand for longevity and health of your business.
You keep control of your business and you can't get shut down.
Believe me, you hear all the horror stories of people getting shut down from Etsy or Amazon for minor infractions. I have seen it firsthand as I have had clients who have experienced this and been shut down on Amazon for something as simple as answering a customer service email a couple of hours too late. When you have your own website you don't run the risk of losing your business overnight for virtually a minor infraction.
You keep your customers focused on your store and your product.
When they're on another platform they're constantly being bombarded by, "Go here. Check out this store. Do that. Buy this product." When they're on your own website shopping, you keep control of where they're at and what they're looking at.
List building is easier with your own website.
You can market to the people that you have email addresses from. When you're on another platform you cannot gather their email addresses. It's really important that you're able to collect those. When you have your own website you have a hub where they can come. You can collect their information, and then you can target them with email marketing, which is one of the top ways to market your business. It's a lot easier to do that when you have your own website because you're able to collect the addresses. The value of your business is almost in the size of your list because your sales become very, very predictable based on the number of people you can market to when you know your average conversion rate and the average number of people that you have on your list.
The fees associated with owning your own website are much less.
Amazon or Etsy both take a percentage of your sales. Imagine if you were able to take all of that money that you would pay Amazon or Etsy or another platform for being on their website and you put that into marketing your website. Can you imagine the extra traffic that you would get and the extra sales if you had that money to put right back into marketing?
You can use an abandoned cart app when you have your own website.
When people go to your shopping cart, put products in and then get distracted and walk away, you can target them. You can remind them about what's in the shopping cart and that they started purchasing from you. You will be able to recover some of those sales with this app.
You can attach your blog to your store.
You can get more traffic through blogging and will be able to expand your reach. When you have the other stores you cannot attach your blog to it.
When you have your own website you can use your platform such as blogging and keywords and other SEO tactics to drive your business to the top of Google. When you're on the other platforms you're building their business, not your business, so SEO is another reason to have your own website.
You can have better promotions.
When you have your own website you can do promotions whenever you want. You can change your website. Use the front page of your website to attract the customers and notify them of the promotions. It's a lot easier to do that kind of promotion and marketing tactics when you have your own website.
You can run ads to your opt-in on your website so that you can list build, hence get more customers and grow your business and sales.
That's eleven reasons why you should own your own website. If you want to dive deeper into sales and marketing strategies and systems, come on over to beckyjanderson.com/webinars Every Thursday I do a webinar all about sales and marketing and strategy and systems for product based business owners.
You can also join my Free Library and Resource Center here.