You got great products. You've taken photos and completed great product descriptions for your online store. You've launched your website to the world and you're waiting for all those sales to come flooding in....right?
News flash...sales don't come flooding in. The average conversion rate for eCommerce shops is between 1-3% of traffic. It takes work! Today on The Visibility Show Stephanie and I talked all about how to get more sales online. You can catch the entire show here.
Here are a few of my favorite tips from the show.
1. Increase Online Sales By Offering Multiple Payment Options
Okay, so your business takes credit cards. What about PayPal? Apple Pay? Google Wallet?
Our customers have so many choices these days we need to make paying with us as easy as possible. By offering more payment options including the newer, popular mobile options you're making it easier for prospects to give you their money.
2. Increase Online Sales By Reducing Shopping Card Abandonment
More than 70% of eCommerce shopping carts are abandoned by shoppers before they check out, costing online retailers millions in revenue each year.
By using an abandoned cart saver you can send a series of customizable emails to shoppers who leave during the checkout process. Just turning on an abandoned cart saver helps recover 15% of lost sales on average and as high as 50% for some shop owners.
3. Increase Online Sales By Having A Call To Action
You're driving traffic and getting sales, but you want more. The average conversion rate of 1-3% that most eCommerce shops get isn't enough. There is a secret to increasing conversion rates.
What is the secret to increasing conversion rates?
It's a call to action or CTA as it is know in the industry.
CTA's are buttons throughout your site that tell your customers what to do, where to click and what to buy. Having a clear call-to-action on every page will increase your sales. You already have the NO - ask for the YES with a call-to-action button.
4. Increase Online Sales By Adding Trust Badges To Checkout Page
Let your customers know it is safe to checkout with you. It is important for customers to feel secure. With rising online fraud becoming a problem for eCommerce sites it is more important now than ever to have trust badges. Below are a few examples of trusted badges.
To hear the rest of the tips on how to increase your online conversions and sales, head on over to The Visibility Show here. Make sure you mark your calendar for every Thursday at 3:00 p.m. EST to catch our show every week here.
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