One of the things that helped my candle business be so successful was designing my products around the trends. I spent a lot of my time watching trends both in fashion and in home decor.
Have you ever wondered how all the retailers know what the trends are? You walk the mall and see all the same colors in the windows? Well, it doesn't happen by accident. If you have a product-based business and you wait until you see trends at retail it is too late to make products with those trends. By the time you get products made, new trends will be out.
The bigger my business got the more time I spent studying trends. I always wanted to make sure that my products were on trend while the trends were hot. It was especially important for me to be on trend in a down economy. While people were tight on funds they wouldn't buy new furniture, get new carpet or paint. They would, however, buy a new pillow, a rug or a candle to shake up the room and make it feel new.
I wanted to guarantee that if my customers bought a new rug at Target or a pillow at Bed, Bath and Beyond or even Walmart that the color of my wax would match.
One of the ways to know what the trend colors will be is to watch Pantone.com. The folks at Pantone watch the fashion and home decor trends very closely. They put a forecast out for every season a year ahead of time in addition to their Pantone color of the year.
The trend forecasters know what the colors, motifs, icons, and fabrics will be years before they hit the retail stores. Most of the innovative trends start on the runways in fashion. The European trades shows also tell us a lot of what will be coming to the USA in a year or two. I always enjoyed walking the Frankfurt show to see what trends were coming our way.
Here are Spring 2018 color predictions from Pantone. The Pantone color of the year for 2018 will be announced in early December. I like to guess what it will be before and right now I am leaning toward Meadowlark Yellow or maybe Cherry Tomato because I am seeing so much in those two colors.
Think about how you can use the Pantone colors to design a few of your new products with some of the new trend colors. If you go to Pinterest and put in 2018 Pantone colors you will see a lot of manufacturers already have products out with those colors.
Here is a screen shot of my Pinterest when I put the words Pantone Meadowlark and Pantone Cherry Tomato into the search. You can see how many products are already in those two colors and it isn't 2018 yet. The manufacturers that are watching trends will be ahead of the curve and have products made and ready to launch in 2018 now.
Pantone color of the year 2017 was Greenery. This is a screenshot from my Pinterest page showing all the products that have come out this year in Greenery. Every year when the Pantone color of the year is announced manufacturers all over the world will start making product in that color.
Here are a couple pages out of my sales catalog from a few years ago to show how we used trend colors to design products. I started every meeting with buyers explaining what the trends were and then showing how we designed around them. It always helped close more sales.
Tell me in the comments, are you designing your products around the trends? If not are you going to try and do that this year? It will increase your sales if you do.