Is your business on Pinterest?
Well if it's not, it should be. Today, we're talking about reasons why your business should be on Pinterest.
When it comes to Pinterest, there's a lot of misconceptions.
Only women are on Pinterest. That's not true. There's a lot of men on Pinterest, and more and more getting on every day.
People only pin food things, and wedding content, and girl stuff. That's not true either. There's all sorts of businesses on Pinterest that appeal to both men and women.
My target audience isn't on Pinterest. Yeah, guess what? They are. Just about every business model is on Pinterest.
Another thing I hear all the time is, "I don't have time for another social network." Well, you need to take time for this one. The user base of Pinterest is growing so fast. Right now, there's 150 million users with over a billion boards on Pinterest. That is something you don't want to miss out on. You want to jump on that while it's hot.
Let’s talk about reasons why you should be on Pinterest.
Pinterest is a visual search engine
In fact, it's one of the largest traffic drivers in the world. Pinterest is 80% more viral and three times more effective at generating leads than Twitter.
Pinterest is great for link building
The pin takes you back to the original source. Pinterest helps reduce the number of steps from discovery to conversions. It makes it easier for people to get straight to the source. When they hover over your picture, there's a button they can click. It takes you right back to that link. It's incredible.
Pinterest drives traffic, and a lot of it
My clients are always surprised to see that Pinterest is their number two source of traffic next to Facebook. A lot of them are really surprised when I take them in and show them how to read Google Analytics that they see that. If you're using Pinterest, and pinning regularly, and haven't looked, I'll bet you'll find the same thing. Pinterest will be your number two source of traffic. Facebook definitely has a lot more people, so it will usually be number one, but Pinterest is number two. Think about all the other social platforms there are, and for Pinterest to be the number two, you need to be on Pinterest if you're not.
You get free marketing from your fans on Pinterest
The more your pin is repinned by others, the more others know about you. You just have to invest in the right descriptions and good quality images of your products that others will want to repin.
Benefits of SEO on Pinterest
Pinterest works with keywords, not hashtags. Remember, it's a search engine. If you google keywords, most of the time a Pinterest page comes up with numerous pin boards in it containing the products or the search terms that you were looking for.
Pinterest integrates with your website and your social profiles
It enables users to automatically post new pins to their feeds for others to see. You know the little hover button that's over your products? All your customers have to do is take that and pin it, and it puts it right on their board. It is so easy to use and it integrates so well with your website and your other social platforms.
Pinners buy spend more that Facebook users
Sure, pinners love to buy stuff, but do they buy expensive stuff? The answer is, yes. They do. According to Shopify research, the average order value from Pinterest referral traffic is $58.95, compared to Facebook's average of $55.
The staying power of the pin
The life of the tweet or Facebook post is extremely short. About 24 minutes for a tweet, and 90 minutes for a Facebook post. A pin? Try about 3 1/2 months. That's right. It's because a pin that is repinned even once will be seen over, and over, and over again. Pins are more accessible. They can be found and seen on a user's home feed or on the others' boards. Not only does a pin stay around longer and get more views, the folks looking at pins are more actively wanting to buy.
The amount of time that people spend on Pinterest
The average American Pinterest user spends about an hour and 17 minutes on the website. Rather than just popping in for a few minutes here and there on other social platforms like they do, once a person's searching on Pinterest, they kind of get sucked in. It's like that rabbit hole that you keep going deeper and deeper into. The more time they spend on the site means that there's more of a chance that they're going to see your content.
That's a lot of reasons why you should be using Pinterest for your business. That's it for today. If you want to dive deeper into how to use Pinterest, I'll be doing a free webinar on Thursday all about how to use Pinterest for you business. beckyjanderson.com/weekly-webinars to register.
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