Todays sales tip-Find out why your inactive customers have stopped buying and do whatever it takes to win them back. Call and email them often.
If there is an issue with your products it would be good to know so you could correct it. Feedback is good, even if you don't like what they say. I have found over the years with my products the best ideas come from the customer trenches. Make sure you are listening.
The customers may have forgot about you and need to be reminded. An email or call may be just remind them that you are there, in this noisy world with lots of competition.
Action items to get more sales today.
-Gather a list of inactive customers.
-Create an incentive to get them buying again.