Black Friday and Cyber Monday are both huge opportunities for your eCommerce business to make Money.
According to the National Retail Federation Black Friday sales last year were 682.0 billion dollars and up 4% from the year before. This number is continuing to rise every year so you don't want to miss out on the opportunity to grow your business.
Running a lot of promotions can be stressful. Now is the time to prepare to avoid the stress and make sure you have a profitable season.
What can you do now to get your eCommerce shop ready for Black Friday?
1. Start planning your promotions now. I have webinar full of Black Friday and Cyber Monday promotions you can start preparing for now here.
2. Get your graphics ready for fresh pop ups, social media banners and promotional flyers.
3. Make sure you have an abandoned cart app in place and working so you don't miss out on lost sales.
4. Plan now what your ads will be and what copy you are going to use.
5. Add more places on your website to opt-in to your list so you don't lose customers as they pass by your website.
6. Make sure you have retargeting pixels on your website so you can re-market to your holiday sale traffic.
7. Start pitching to gift guides and blogs now. Find websites running gift guides in your niche and get in touch now so you don't miss out on an opportunity to be promoted.
8. Make sure you have Google Analytic set up so you can track your traffic. Remember you can't manage what you don't measure. If you know what is pushing traffic to your website - you can do more of it.
Preparation and planning start early to ensure the best Black Friday and Cyber Monday sales. I have a forty minute webinar that will give you lots of ideas on the kinds of promotions you can run here. It's jam-packed full of great information to help you grow your sales so don't miss it. You can watch the replay here FREE.
Like it or not peak shopping season is around the corner. With more than 55% of consumers planning to shop in stores and online between Black Friday and Cyber Monday sales volume will be high. Make sure that your online shop gets a piece of those sales.
Last year, U.S. eCommerce revenue set a record $3.34 billion on Black Friday - a substantial 21.6 percent year-over-year growth rate.
More people are increasingly ditching the old way of going to a physical store for their holiday purchases. Consumers are actively spending more time online to search Black Friday promotions.
If you are running an online business, you better have the best Black Friday ideas ready to boost your sales. I'm going to share some sales promotions I have done in my business that have worked for us.
1. Make Your Own Gift Guide- Target specific people as a reminder to those that will be shopping for those people. As an example, teachers, hair dressers, work friends, neighbors, sisters, mothers.
Here is an example of an item targeting specific people out of my husband's gift guide for his business. (law enforcement)
2- Offer A Gift With Purchase - Consider offering your subscribers a free gift with purchase. It doesn't have to be anything larger or expensive. It can be something as simple as a cookie cutter or an ornament attached to it.
3- Offer A Gifts To Go Section - Have gifts wrapped or bundled together to make it easy for the shopper to grab and go. We used simple cellophane bags with crinkle paper in it and a ribbon tied at the top. These kind of gifts are great for neighbor or friend gifts.
4- Run A Door Buster Campaign- During a door buster a particular item or a selection of items is given at a special discount price for a limited time.
5- Run A Mystery Box or Bag Deal- This is a promotion we did all the time during the holidays. I loved running this kind of promotion because it helped us get rid of inventory that we had discontinued or had overruns on production. We made the value more than the cost so it was a win/win for the customer and for us. I have attached an example of how we promoted it in email and on social media.
A few tips to consider while preparing for your holiday sales.
1. Make sure you have an opt-in to gather email addresses of all the people hitting your website.
2. Use the hashtag #blackfriday and #cybermonday on your promotions. A lot of people will be using these hashtags looking for gift ideas.
3. Have an abandon cart app in place to capture abandoned sales.
I have a free training here that you can go watch all about Black Friday and Cyber Monday promotions. It is only 30 minutes and I have over 15 examples of the various promotions along with samples of the campaigns I did in my business. Go watch it here.