Like it or not peak shopping season is around the corner. With more than 55% of consumers planning to shop in stores and online between Black Friday and Cyber Monday sales volume will be high. Make sure that your online shop gets a piece of those sales.
Last year, U.S. eCommerce revenue set a record $3.34 billion on Black Friday - a substantial 21.6 percent year-over-year growth rate.
More people are increasingly ditching the old way of going to a physical store for their holiday purchases. Consumers are actively spending more time online to search Black Friday promotions.
If you are running an online business, you better have the best Black Friday ideas ready to boost your sales. I'm going to share some sales promotions I have done in my business that have worked for us.
1. Make Your Own Gift Guide- Target specific people as a reminder to those that will be shopping for those people. As an example, teachers, hair dressers, work friends, neighbors, sisters, mothers.
Here is an example of an item targeting specific people out of my husband's gift guide for his business. (law enforcement)
2- Offer A Gift With Purchase - Consider offering your subscribers a free gift with purchase. It doesn't have to be anything larger or expensive. It can be something as simple as a cookie cutter or an ornament attached to it.
3- Offer A Gifts To Go Section - Have gifts wrapped or bundled together to make it easy for the shopper to grab and go. We used simple cellophane bags with crinkle paper in it and a ribbon tied at the top. These kind of gifts are great for neighbor or friend gifts.
4- Run A Door Buster Campaign- During a door buster a particular item or a selection of items is given at a special discount price for a limited time.
5- Run A Mystery Box or Bag Deal- This is a promotion we did all the time during the holidays. I loved running this kind of promotion because it helped us get rid of inventory that we had discontinued or had overruns on production. We made the value more than the cost so it was a win/win for the customer and for us. I have attached an example of how we promoted it in email and on social media.
A few tips to consider while preparing for your holiday sales.
1. Make sure you have an opt-in to gather email addresses of all the people hitting your website.
2. Use the hashtag #blackfriday and #cybermonday on your promotions. A lot of people will be using these hashtags looking for gift ideas.
3. Have an abandon cart app in place to capture abandoned sales.
I have a free training here that you can go watch all about Black Friday and Cyber Monday promotions. It is only 30 minutes and I have over 15 examples of the various promotions along with samples of the campaigns I did in my business. Go watch it here.