Are you the best-kept secret in your business? Do you know that the product that you sell, or the service that you offer would give amazing results and people would just absolutely love it?
Well if they don't know you exist, they're never going to find out. Today we're talking all about how to get visibility for your business. You can watch the video here, or read below.
The first thing that you can do to get visibility for your business is to have a website.
You need to have a home base or a hub where people can find you when they Google your name or your business name. If you're selling on Etsy, Amazon, or another platform, but you don't have your own website people can’t find you. You need a website, even if it's just a landing page or a one-page website.
I know this is a place that a lot of people get hung up, but there are amazing resources that are available. There are drop and drag websites that give you the ability to build your own website and your own landing pages. Some of the resources that you could check would be Weebly.com or Wix.com. You can find something like that, or even lead pages where you could have a simple landing page if you don't want to go to the trouble to do a website. Do something though because you need to have a base for visibility.
The second thing you can do to gain visibility online is start a blog.
You don't have to blog every day. You don't even have to blog every week, but what you do want to do is be consistently putting content out there on a regular basis so that once they find you they can continue to come back to get more information. It also gives the search engines the ability to go through and search, and find you, and update your website. So starting a blog is really important if you want to have visibility.
The third thing you can do to gain visibility online is join some Facebook groups.
Get in the Facebook groups and start engaging and talking to people. It's not just about going in there and then throwing your information there. You've got to be a lurker, and then start getting into the communicating and participating, and then people are going to find you. So communicating in the Facebook groups is a really good place to start. Now if you want a really good Facebook group to get started, go ahead and hop on over to our Facebook group, Product Biz Made Easy, and we'd love to have you there.
The fourth thing that you can do to gain visibility online is be consistent on one social platform.
If you're on social media pick one platform and focus on it, do it really well, and be consistent. Facebook is where most people are hanging out, so Facebook is a good place to start if you're not on Facebook or not actively engaged on Facebook. Facebook is the number one driver to websites, so I would definitely be using Facebook. If you're already using Facebook then pick another one and become very well versed in it. Pinterest is another really good one for product-based business owners to participate in.
The fifth thing you can do to gain visibility online is get out locally.
Get out and get active in your community and participate in some events and some meetings and groups of different things that are business associated, or associations that are affiliated with your type of business where it would be a good fit. It's amazing how when you start local it can branch out further from there. So that's a really good place to go.
Success leaves clues...
This is the one thing that I'll tell you over and over. Success leaves clues. Who is doing what you want to do really well? Watch them. See what they're doing. What platforms are they engaging in? What groups are they in? What events are they attending? How often are they putting content up on their websites? Don't copy them, learn from them. Success leaves clues.
I have given you six great ideas on how you can get visibility for your online product-based business. Now, remember, if people don't know you exist they don't know your products exist. They can't buy them. So don't be the best-kept secret in town. Your action item for this week is to get out there and be visible. Then I also want you to make sure that you come on over and join our Facebook group, Product Biz Made Easy, to get started.
What are you going to do to be more visible? Please share with us what you're going to do. You can start by leaving a comment....you'll be visible. 😀