Like it or not the holiday selling season is upon us. You still have time to plan some marketing that can bring in big results if you don't have anything planned. I have used all these marketing tactics in my business and they all worked well.
#1 - Have A Friends and Family Day
I have done a lot of friends and family days over the years with my business. I have found the best time to do it is Tuesday or Wednesday before Thanksgiving. The reason I like to do this before Thanksgiving-- I wanted customers to spend with me before they went Black Friday shopping.
I would create a coupon code and hand out to all my friends, family and employees. I tell them to hand the code out to all their friends and family members that would enjoy a 25% discount in my store or eCommerce shop. I had a firm start and stop, day and time, as to drive the sense of urgency. For example, I would say from 1:00 p.m. until 9:00 p.m. on a specific day they could redeem their coupon code on my website or in my store.
I discovered that my friends, family, and employees were great free marketing through word of mouth. Once they bought my products and enjoyed them I had new repeat customers. If you figure the cost of Facebook ads or newspaper ads, it was less money for more sales without advertising costs.
Give it a try, set a date and make a coupon in Canva for a discount of your choice. Once you get the momentum going each holiday with your friends and family sale they will look forward to the discount each year.
#2- Try A FREE Gift With Purchase As An Incentive To Buy
They say success leaves clues so I always liked to watch the big boys and see the kinds of promotions they were doing. Since I was in the candle space I watched Yankee Candle Company and Bath and Body Works a lot. I figured they had huge marketing budgets so I liked to watch what they came up with.
I would sign up for their email lists and calendared when they did promotions, how often they emailed and what their discounts were.
One of the things I saw them do over and over was a gift with purchase. I started following along and doing a gift with purchase myself.
I found I was the most successful when I had the purchase price be $35 or less. For example, I found some candle holders that were .59 but the perceived value was at least $10 retail. I could advertise spend $35 and get this FREE. The promotion was win/win for the customer and me. They were able to upgrade their gift with a holder and not just a candle.
You can find all sorts of items at wholesale or below and use them as a gift with a higher perceived retail value. You can find items like this on Amazon or AliExpress. There are also a lot of jewelry companies that supply to the wholesale space. A few of the companies I liked to use was Accessories West Imports as well as Lava Accessories. You can find all sorts of scarves, jewelry, and accessories with large enough margins for a FREE gift with purchase.
#3 - Make A Bundle Pack To Increase Average Sale Price
Bundles are a great way to turn a variety of products into a high-ticket gift or purchase.
The best way to sell more bundles is to take three or products and put them together in unique packaging. This can be as simple as a gift back and tissue, a gift box or even cellophane bags with a ribbon.
The best way to price the bundles is to make the price a little better than what it would cost to buy them separately. This is an incentive for the customer to purchase as they are saving money and have the package wrapped.
As an example some of the most successful bundles I have done....I had lotions that were $9 each. I put them together in a cellophane bag with a ribbon and a gift tag on. I priced the two pack for $15 and promoted with ads that said gift-wrapped lotions 2 for $15. These simple gifts flew out the door quicker than I could package them up. You can buy cellophane bags on Amazon and put something together like this yourself. Everybody is looking for gifts under $20 for neighbors, teachers, co-workers and more. If you make it quick and easy for your customers you will sell a lot.
Have you thought about making bundles with your current products? Leave us a comment and let us know what your sales promotions are this holiday season.
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